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43rd AWARD Awards Winners Announced

Awards and Events 52 Add to collection

DDB was named agency network of the year, Revolver named production company of the year and Suncorp named marketing team of the year

43rd AWARD Awards Winners Announced

The winners of the 43rd annual AWARD Awards were announced this afternoon at a live-streamed virtual ceremony hosted by The Betoota Advocate, celebrating the most outstanding creative advertising in the Asia Pacific region.

A total of 43 Gold pencils were awarded across 22 different campaigns, with a further 107 Silver and 158 Bronze pencils awarded.

Leo Burnett Australia took home eight Gold for its One House To Save Many campaign. DDB Sydney collected seven Gold pencils across two campaigns: The Ad Break Championship - GTI Hijack and Big Game Dream. 

DDB was crowned Agency Network of the Year. This award recognises specific agency network brands instead of only holding companies as in past years.

CHEP Network took home five Golds and The Monkeys Australia were next in line with four Golds, followed closely by Howatson+Company who took home three. Two Golds each went to FINCH and Bear Meets Eagle On Fire.

Clemenger BBDO Melbourne, Clemenger BBDO Sydney, Ogilvy Australia, Special Australia, The Hallway, Wunderman Thompson, DIVISION, Good Oil, Collider, Revolver, The Glue Society and Cheil PengTai Beijing all picked up one Gold each.

Revolver was named Production Company of the Year for the 3rd consecutive year.

Marketing Team of the Year was awarded to Suncorp.

AWARD chair Cam Blackley said: "One of the things that makes AWARD Awards the greatest creative show in our region is that every year we see creativity that punches well above its weight. The winners here go on to trouble juries globally. It’s a big congratulations to all those that picked up on Friday, and a huge thank you to our jury president Neil Heymann, all the jury chairs and our team of judges who devote a huge amount of time freely to the significant task of metal giving."

The 43rd AWARD Awards Jury Chairs were: Beth O’Brien (The Monkeys) for Digital, Iggy Rodriguez (The Works Agency) for Press, Poster and The Dark Arts, Laura Petruccelli (Goodby Silverstein+Partners) for Media Thinking, Maria Devereux (Colenso BBDO) for Impact, Andy Thomas (Re) for Design, Pia Chaudhuri (BMF) for Culture, Damon Stapleton (The Monkeys Aotearoa) for Sound, Micah Walker (Bear Meets Eagle On Fire) for Film, Steve Rogers (Revolver) for Craft in Motion, Simon Bagnasco (Saatchi & Saatchi) for Life-Changing and Pieter-Paul von Weiler (BetterBriefs) for Strategy.

Once again this year AWARD highlighted the top five production companies and the Agency Network of the Year awarded to the agency brand with the most winning work.

Agency Network of the Year – Top five

1st - DDB

2nd - The Monkeys

3rd - CHEP Network

4th - Leo Burnett

5th - Special

Production Company of the Year – Top five

1. 1st - Revolver

2. 2nd - Scoundrel

3. 3rd - FINCH

4. 4th - DIVISION

5. 5th - Rabbit 

Marketing Team of the Year

WINNER: Suncorp

Winners of the entry-based Special Awards will be announced at the AWARD Awards Pencil Bar as part of This Way Up: Australia’s Advertising Festival of Creativity, to be held at The Ovolo Hotel in Sydney’s Woolloomooloo from 16 to 18 August. Special Awards categories include Individual Agency of the Year, Individual Creative or Team of the Year, Individual Director of the Year, Emerging Creative or Team of the Year, Emerging Director of the Year, Emerging Indigenous Creative Talent and The Grand Award.

During the festival, AWARD will also announce the winners of its Strategic Leap category who will be presenting their cases to a specialist jury.

Gold Winners

Category: Advertising - Digital

Subcategory: Digital Tools & Utilities     

Title: One House To Save Many

Agency: Leo Burnett Australia


Category: Advertising - Digital

Subcategory: Integrated Digital Campaigns

Title: The Ad Break Championship - GTI Hijack

Agency: DDB Group Sydney


Category: Advertising - Direct

Subcategory: Direct Mail, Individual

Title: Book of Limbo

Agency: Howatson+Company


Category: Advertising - Direct   

Subcategory: Direct Innovation

Title: One House To Save Many

Agency: Leo Burnett Australia


Category: Advertising - Integrated         

Subcategory: Integrated Campaign

Title: One House To Save Many

Agency: Leo Burnett Australia


Category: Advertising - Integrated         

Subcategory: Integrated Campaign       

Title: Solar Exchange

Agency: Clemenger BBDO Melbourne


Category: Advertising - PR & Promotion

Subcategory: PR Amplification for a Campaign

Title: One House To Save Many

Agency: Leo Burnett Australia


Category: Advertising - PR & Promotion

Subcategory: Sponsorships & Partnerships

Title: Rexona - Pitvertising

Agency: Clemenger BBDO Sydney


Category: Advertising - Radio & Audio

Subcategory: Branded  Audio & Podcasts, Individual

Title: Audiobook of Limbo

Agency: Howatson+Company


Category: Advertising - Radio & Audio

Subcategory: Branded Audio & Podcasts, Campaign

Title: Performance Enhancing Music

Agency: CHEP Network


Category: Advertising - Radio & Audio

Subcategory: Innovative Use of Radio & Audio

Title: Performance Enhancing Music

Agency: CHEP Network


Category: Advertising - Social Media

Subcategory: Social Videos, Campaign

Title: 1000 Bathursts

Agency: The Monkeys Australia


Category: Advertising - Retail

Subcategory: Best Integrated Marketing Campaign        

Title: We’re Out There

Aggncy: Special Group Australia


Category: Advertising - Retail

Subcategory: Best Use of Digital for Commerce (non social media)         

Title: The Ad Break Championship - GTI Hijack

Agency: DDB Group Sydney


Category: Craft - Art Direction

Subcategory: Film Art Direction, Campaign

Title: ROLLiN’

Agency: Bear Meets Eagle On Fire


Category: Craft - Art Direction

Subcategory: Print Art Direction, Individual

Title: Book of Limbo

Agency: Howatson+Company


Category: Craft - Copywriting

Subcategory: Best Radio or Audio Script Writing, Campaign

Title: Dreamy

Agency: Ogilvy Australia


Category: Craft - Digital Craft

Subcategory: Game Design

Title: The Ad Break Championship - GTI Hijack

Agency: DDB Group Sydney


Category: Craft - Direction

Subcategory: TV and Cinema Commercials

Title: Dementia Is Killing Me

Agency: Good Oil


Category: Craft - Direction

Subcategory: Social First

Title: Save Ralph

Agency: Collider


Category: Craft - Illustration

Subcategory: Press and Print

Title: The Birds & The Bees

Agency: Wunderman Thompson


Category: Craft - Production Design      

Subcategory: Experiential

Title: One House To Save Many

Agency: The Glue Society


Category: Craft - Production Design      

Subcategory: TV and Cinema Commercials

Title: Larry

Agency: Revolver


Category: Craft - Sound Design & Use of Music

Subcategory: Best Use of Adapted Music

Title: Boys Do Cry

Agency: The Hallway


Category: Craft - Sound Design & Use of Music

Subcategory: Original Composition

Title: Performance Enhancing Music

Agency: CHEP Network


Category: Craft - Sound Design & Use of Music

Subcategory: Original Composition

Title: Give a Flybuys

Agency: DIVISION


Category: Craft - Sound Design & Use of Music

Subcategory: Production in Audio

Title: Performance Enhancing Music

Agency: CHEP Network


Category: Film & Entertainment - Branded Content & Entertainment

Subcategory: Live Broadcast

Title: The Ad Break Championship - GTI Hijack

Agency: DDB Group Sydney


Category: Film & Entertainment - Branded Content & Entertainment

Subcategory: Live Experiences

Title: The Ad Break Championship - GTI Hijack

Agency: DDB Group Sydney


Category: Film & Entertainment - Film Advertising

Subcategory: Cinema Commercials Up to 60 Seconds

Title: ROLLiN’ - Larry

Agency: Bear Meets Eagle On Fire


Category: Film & Entertainment - Film Advertising

Subcategory: TV Commercial Campaigns

Title: Give a Flybuys

Agency: CHEP Network


Category: Innovation - Brand Innovation

Subcategory: Brand Engagement          

Title: The Ad Break Championship - GTI Hijack

Agency: DDB Group Sydney


Category: Innovation - Brand Innovation

Subcategory: Business Transformation  

Title: One House To Save Many

Agency: Leo Burnett Australia


Category: Innovation - Brand Innovation

Subcategory: Product Innovation           

Title: One House To Save Many

Agency: Leo Burnett Australia


Category: Media - Channels      

Subcategory: Use of Branded Entertainment & Content

Title: Big Game Dream

Agency: DDB Group Sydney


Category: Media - Channels      

Subcategory: Use of Digital Platforms

Title: The Cost of Bullying

Agency: Cheil PengTai Beijing


Category: Purpose - Charity

Subcategory: Branded Content & Entertainment, Individual

Title: Empower Moves

Agency: The Monkeys Australia


Category: Purpose - Charity

Subcategory: Design, Individual

Title: The Rocket Stove

Agency: FINCH


Category: Purpose - Charity

Subcategory: Direct, Individual

Title: Empower Moves  

Agency: The Monkeys Australia


Category: Purpose - Charity

Subcategory: Innovation

Title: The Rocket Stove

Agency: FINCH


Category: Purpose - Charity

Subcategory: Social, Individual

Title: Empower Moves  

Agency: The Monkeys Australia


Category: Purpose - Creativity For Good

Subcategory: Advertising & Marketing Communications

Title: One House To Save Many

Agency: Leo Burnett Australia


Category: Purpose - Creativity For Good

Subcategory: Product Design

Title: One House To Save Many

Agency: Leo Burnett Australia

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Advertising Council Australia, Fri, 20 May 2022 08:35:36 GMT