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42nd AWARD Awards Winners Announced

Awards and Events 65 Add to collection

CHE Proximity named Agency Network of the Year

42nd AWARD Awards Winners Announced

The winners of the 42nd annual AWARD Awards were announced this afternoon at a live-streamed virtual ceremony celebrating the most outstanding creative advertising in the Asia Pacific region. 

A total of 58 Gold pencils were awarded across 25 different campaigns, with a further 58 Silver and 117 Bronze pencils awarded. 

CHE Proximity, which took home eight Gold pencils - four each for its First Saturday and Where Babies Come From campaigns - was crowned Agency Network of the Year. This is the first time this award has been handed out in its new form following a major overhaul of the AWARD Awards in 2020 which repositioned the Network of the Year category to recognise specific agency brands instead of holding companies as in past years.

Saatchi & Saatchi Melbourne, Special Group New Zealand and WiTH Collective received six Gold pencils. Saatchi & Saatchi New Zealand was next in line receiving four Golds, closely followed by Revolver, TBWA\New Zealand, and The Glue Society with three Golds each. 

Revolver was named Production Company of the Year for the second consecutive year.

Two Golds each went to DIVISION, Herd MSL, The Monkeys Melbourne, The Pool Collective and Wolf BKK. 

ADK Taiwan, AIRBAG, Clemenger BBDO Melbourne, GIGIL, Leo Burnett, McCann Australia, Rumble Studios, Sweetshop, Thinkerbell all picked up one Gold each. 

Marketing Team of the Year was awarded to NRMA. 

AWARD Chair Cam Blackley said: “One of the things that makes the AWARD Awards the greatest creative show in our region is that every year we see ideas brought to life that aren’t just the best in Asia-Pacifc, but rank up there with the best in the world. Congratulations to all this year’s winners, and a huge thank you to our jury president Pancho Cassis, all the jury chairs and our team of judges who all devote a lot of time freely to the tough task of choosing the finalists and award winners”.

The 42nd AWARD Awards Jury Chairs were: Claudia Cristovao (Google) for Digital, Mandie van der Merwe (M&C Saatchi) for Press, Poster and The Dark Arts, Tom Martin (Special Group) for Media Thinking, Samira Ansari (FCB New York) for Impact, Jamie Mitchell (M35) for Design, Ant Melder (Coffee Coca Gunpowder) for Culture, Justine Armour (Grey New York) for Sound, Laura Petruccelli (Goodby, Silverstein & Partners) for Film, Kim Gehrig (Revolver / Somesuch) for Craft in Motion, Genevieve Hoey (Freelance) for Life-Changing, Chrissy Blackburn (West 82nd) for APG Creative Strategy and Brand Building.

Once again this year AWARD highlighted the top five production companies and for the first time the Agency Network of the Year awarded to the agency brand with the most winning work. 

Agency Network of the Year – Top 5

1) CHE Proximity 

2) Saatchi & Saatchi

3) Special Group 

4) TBWA

5)   WiTH Collective


Production Company of the Year – Top 5

1) Revolver 

2) Sweetshop

3) DIVISION 

4) Good Oil 

5) Photoplay


Marketing Team of the Year

NRMA 

Winners of Special Awards will be announced at the AWARD Awards Pencil Bar, part of the upcoming AWARD Creative Festival to be held at the Ovolo in Sydney from 10 to 17 August. Special Awards categories include Individual Agency of the Year, Individual Creative or Team of the Year, Individual Director of the Year, Emerging Creative or Team of the Year, Emerging Director of the Year, Emerging Indigenous Creative Talent, The Grand Award and the APG Grand Award.

Gold Winners

Category: Advertising - Digital

Subcategory: Creative Technology

Title: The Purple Hive Project

Agency: Thinkerbell


Category: Advertising - Digital

Subcategory: Integrated Digital Campaigns

Title: Meddle in the New Zealand Election

Agency: Special Group New Zealand


Category: Advertising - Digital

Subcategory: Integrated Digital Campaigns

Title: Where Babies Come From 

Agency: CHE Proximity


Category: Advertising - Direct

Subcategory: Direct Response, any media

Title: First Saturday 

Agency: CHE Proximity


Category: Advertising - Direct

Subcategory: Direct Response Integrated Campaigns

Title: First Saturday

Agency: CHE Proximity


Category: Advertising - Direct

Subcategory: Direct Response Integrated Campaigns

Title: Meddle in the New Zealand Election

Agency: Special Group New Zealand


Category: Advertising - Direct

Subcategory: Direct Innovation

Title: Donation Dollar

Agency: Saatchi & Saatchi


Category: Advertising - Experiential

Subcategory: Events & Experiences

Title: Borrow Eden Park

Agency: WiTH Collective


Category: Advertising - Health & Wellness

Subcategory: Health Awareness and Social Responsibility

Title: Where Babies Come From

Agency: CHE Proximity


Category: Advertising - Integrated

Subcategory: Integrated Campaign

Title: First Saturday

Agency: CHE Proximity


Category: Advertising - PR & Promotion

Subcategory: Creative Use of Media

Title: Donation Dollar

Agency: Saatchi & Saatchi


Category: Advertising - PR & Promotion

Subcategory: Best Use of Events and Stunts

Title: Borrow Eden Park

Agency: WiTH Collective


Category: Advertising - PR & Promotion

Subcategory: PR Campaign, Business-to-Business

Title: Borrow Eden Park 

Agency: WiTH Collective


Category: Advertising - PR & Promotion

Subcategory: PR-Led Campaign, Integrated

Title: Donation Dollar

Agency: Herd MSL


Category: Advertising - PR & Promotion

Subcategory: Product Launch

Title: Donation Dollar

Agency: Herd MSL


Category: Advertising - PR & Promotion

Subcategory: Public Affairs Campaign

Title: Meddle in the New Zealand Election

Agency: Special Group New Zealand


Category: Advertising - PR & Promotion

Subcategory: Sponsorships & Partnerships

Title: Borrow Eden Park

Agency: WiTH Collective


Category: Advertising - Press & Outdoor

Subcategory: Ambient & Special Build

Title: Donation Dollar

Agency: Saatchi & Saatchi


Category: Advertising - Social Media

Subcategory: Best use of Social Media, Campaign

Title: Meddle in the New Zealand Election

Agency: Special Group New Zealand


Category: Advertising - Social Media

Subcategory: Community Building and Engagement

Title: Where Babies Come From

Agency: CHE Proximity


Category: Advertising - Social Media

Subcategory: Co-Created & User Generated Content

Title: Bonds OUT NOW

Agency: Leo Burnett


Category: Advertising - Social Media

Subcategory: Social Videos, Individual

Title: SHOP UNFRIEND

Agency: Wolf BKK


Category: Advertising - Social Media

Subcategory: Social Videos, Individual

Title: Where Babies Come From

Agency: CHE Proximity


Category: Advertising - Social Media

Subcategory: Social Videos, Campaign

Title: Supercheap Auto – We Still Love You, Bathurst.

Agency: The Monkeys Melbourne


Category: Advertising - Social Media

Subcategory: Tactical

Title: Meddle in the New Zealand Election

Agency: Special Group New Zealand


Category: Advertising - Social Media

Subcategory: Use of Talent and Influencers

Title: Borrow The All Blacks

Agency: WiTH Collective


Category: Advertising - Retail

Subcategory: Best Integrated Marketing Campaign

Title: Supercheap Auto – We Still Love You, Bathurst.

Agency: The Monkeys Melbourne


Category: Design - Product Design

Subcategory: Product Innovation

Title: ANZ Mr Humfreez

Agency: TBWA\New Zealand


Category: Craft - Animation and Visual Effects

Subcategory: 2D Animation

Title: Genea - Where Babies Come From

Agency: DIVISION


Category: Craft - Art Direction

Subcategory: Film Art Direction, Individual

Title: SHOP UNFRIEND

Agency: Wolf BKK


Category: Craft - Casting

Subcategory: Casting for Film Advertising

Title: Hilux Unbreakable Bond

Agency: Saatchi & Saatchi New Zealand


Category: Craft - Casting

Subcategory: Street Casting

Title: The Only Boy Racer Left On The Island

Agency: The Pool Collective


Category: Craft - Cinematography

Subcategory: TV and Cinema Commercials

Title: Sloways

Agency: Revolver


Category: Craft - Copywriting

Subcategory: Best Film Script, Individual

Title: Bonds - Turtlenecks

Agency: Clemenger BBDO Melbourne


Category: Craft - Copywriting

Subcategory: Best Film Script, Individual

Title: Hilux Unbreakable Bond

Agency: Saatchi & Saatchi New Zealand


Category: Craft - Direction

Subcategory: Branded Content & Entertainment - Fiction

Title: Starr Park

Agency: Revolver


Category: Craft - Direction

Subcategory: Events and Experiences

Title: The Massacre Of Kingdom

Agency: The Glue Society


Category: Craft - Direction

Subcategory: TV and Cinema Commercials

Title: Laundry Against Landfill

Agency: The Glue Society


Category: Craft - Direction

Subcategory: TV and Cinema Commercials

Title: Hilux Unbreakable Bond

Agency: Sweetshop


Category: Craft - Direction

Subcategory: Social First

Title: PLAY NZ

Agency: AIRBAG


Category: Craft - Illustration

Subcategory: Moving Image

Title: Genea - Where Babies Come From 

Agency: DIVISION 


Category: Craft - Photography

Subcategory: Portraits

Title: First Saturday 

Agency: The Pool Collective


Category: Craft - Production Design

Subcategory: Branded Content & Entertainment

Title: Starr Park

Agency: Revolver


Category: Craft - Production Design

Subcategory: Experiential

Title: Tiny Pub

Agency: The Glue Society


Category: Craft - Sound Design & Use of Music 

Subcategory: Sound Design 

Title: NRMA - Sloways

Agency: Rumble Studios


Category: Film & Entertainment - Branded Content & Entertainment

Subcategory: Fiction Film up to 5 mins, Campaign

Title: You Are How You Slurp

Agency: ADK Taiwan


Category: Film & Entertainment - Film Advertising

Subcategory: TV Commercials Over 30 Seconds

Title: Band

Agency: GIGIL


Category: Film & Entertainment - Film Advertising 

Subcategory: TV Commercials Over 30 Seconds

Title: Chorus: Fibre. It’s how we internet now.

Agency: Saatchi & Saatchi New Zealand


Category: Film & Entertainment - Film Advertising

Subcategory: TV Commercials Over 30 Seconds

Title: Hilux Unbreakable Bond

Agency: Saatchi & Saatchi New Zealand


Category: Film & Entertainment - Film Advertising

Subcategory: Location-Specific Screens

Title: Senior Constable Laurie Fox

Agency: McCann Australia


Category: Innovation - Brand Innovation

Subcategory: Brand Engagement

Title: ANZ Mr Humfreez

Agency: TBWA\New Zealand


Category: Innovation - Non-brand Innovation

Subcategory: Product Innovation 

Title: Donation Dollar

Agency: Saatchi & Saatchi


Category: Media - Channels

Subcategory: Use of Ambient Media

Title: Donation Dollar

Agency: Saatchi & Saatchi


Category: Media - Channels 

Subcategory: Use of Integrated Media

Title: Borrow The All Blacks

Agency: WiTH Collective


Category: Purpose - Creativity for Good 

Subcategory: Product Design

Title: ANZ Mr Humfreez

Agency: TBWA\New Zealand


Category: Purpose - Creativity for Good 

Subcategory: Service Innovation and Design 

Title: Donation Dollar 

Agency: Saatchi & Saatchi


Category: Planning - APG Creative Strategy

Subcategory: Bravery

Title: First Saturday 

Agency: CHE Proximity


Category: Planning - APG Creative Strategy

Subcategory: Bravery

Title: Good Morning World 

Agency: Special Group New Zealand


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Advertising Council Australia, Fri, 21 May 2021 10:22:46 GMT