Wonderful Halos mandarins are back in season and Paramount Citrus, America’s largest citrus grower, is continuing to push the biggest marketing campaign to date in the citrus industry to promote the number one mandarin brand.
Marketing activities for the crop-year (November – April) include a record $100 million spend over the first five years of the brand, with another $20 million spend this second year & A new national ad campaign. The commercials showcase how Wonderful Halos are the perfect snack for the whole family to enjoy and humorously capture the extent that kids will go to for their Halos. If you don’t have Halos, they don’t have Halos!
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Categories: Food, Fresh fruit and vegetableslbbonline.com, Tue, 11 Nov 2014 13:06:48 GMT