As the 38th Australasian Writers and Art Directors Association (AWARD) Awards today opens for entries, for the first time an enticing new reward for world-class work has also been launched with The ‘Best in Show’ trophy featuring a coveted solid gold tip.
Reflecting the debut of this new award, this year’s CFE campaign theme is 'digging deep’, demonstrating the tenacity required by creatives to strike gold at AWARD. It was created by 2015 AWARD Agency of the Year Y&R New Zealand and produced by Electric Art and Liquid Studios.
AWARD Chair Wilf Sweetland said, “This year Y&R New Zealand has developed strikingly beautiful creative for our Call for Entries campaign. For the very first time, an awards show really will be awarding gold. Our Best In Show Pencil will feature a solid gold tip, celebrating the hard work that goes into digging for that gold idea.”
Guy Denniston, Creative Director at Y&R New Zealand added, “Having those big ideas is explained away with words like ‘inspiration’ and ‘flashes of brilliance’, but the reality is much more boring. Doing great creative just takes a lot of hard work. It takes digging deeper, past all the shit ideas, all the mediocre ideas and the pretty good ideas. This campaign celebrates the real graft behind the craft.”
Australia’s preeminent awards ceremony recognising the finest creative minds from Australia, New Zealand and South East Asia is offering an early bird discount of 10% for entries submitted before Monday 17th October, with all entries closing on Friday 2nd December.
Late entries will be accepted up until Monday 12th December though a late fee will apply.
This year eligibility dates have been extended to cover the full call for entries period through into early 2017; any work first aired or published between the 6th November 2015 and the 31st January 2017.