Tue, 11 Jul 2017 01:40:41 GMT
Volkswagen has released a new Golf campaign, via DDB Sydney, that takes us back to our child hood dreams of what we imagined the future might look like.
The new Australian campaign centres around the global Volkswagen framework 'We make the future real', celebrating the brand's innovative and industry-leading technology.
Says Ben Wilks, general manager of marketing, Volkswagen: "Golf is the iconic small hatch and continues to set the standard for innovation and first to market technologies. The Golf 7.5 brings Gesture Control, Driver Personalisation, a new level of advanced safety and a more powerful entry level 110TSI engine. Our resolve to make the future real is made tangible by this, the world's best small car."
Says Jade Manning, creative partner, DDB Sydney: "When we were young, we dreamed of what the future would look like. Virtual reality, cars that flew, all of that. We took that idea to the new Golf campaign, looking at the 'making the future real' concept through the lens of a child and featuring the '80s gaming and futuristic icons we all grew up with.
"We can all relate to being a kid and being fascinated with futuristic things, and what's really cool is that for this kid his dreams do come true in adulthood with his Golf."
The TVC goes hand in hand with a virtual reality (VR) 360 degree film that will be featured on social media platforms and in selected dealerships. VR has only been integrated with TV in this way on a few occasions in Australia, complementing the campaign by allowing the user to step inside the creative.
Advertiser: Volkswagen Australia
Chief Creative Officer: Ben Welsh
Colourist: Billy Wychegel
Post Production Company: Alt VFX
Producer: Tyron Estephan
Editor: The Editors/David Whittaker
Art Director: Trong Ronakiat
Business Affairs: Catherine Cumming
Copywriter: Shane Geffen
Creative Agency: DDB Sydney
Head of TV / Production: Sevda Cemo
Managing Director: Nicole Taylor
Managing Partner: Mandy Whatson
Planners: (Partner) Graham Sweet
Senior Producer: Tash Johnson
Director: JH Beetge
Executive Producer: Sam Long
Producer: Chana McLallen
Production Company: Goodoil Films
Producer: Anwyn Watkins
Sound Design: Sonar Sound
Animation Company: New Holland
Genres: Visual VFX
Categories: Automotive, CarsDDB Sydney, Tue, 11 Jul 2017 01:40:41 GMT