303 MullenLowe
Fri, 15 Feb 2013 14:40:01 GMT
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303Lowe's Cheeky Post-Valentine's Ad for IKEA
Quickly generated 1million views online
303 Lowe created a topical print ad for IKEA that quickly became one of the Internet's hottest topics, attracting over 1million views by mid-afternoon.
The ad, which is a humorous nod to the romantic possibilities of Valentine's Day, was placed in the Book of Love, West Australian and Adelaide Advertiser.
