303 MullenLowe has today announced the launch of
a new specialist earned media agency CREATURE.
Up and running in Sydney,
CREATURE launches with a core team of PR, social, content and tech
specialists, while retaining access to the parent-agency's wider
talent-pool, drawing in creative, design, production and media buying
abilities as and when needed.
Existing 303 MullenLowe clients will continue to benefit from PR skills
and services as part of integrated teams, with the launch of CREATURE
enabling a core group of PR, social and content specialists to focus on
earned media centric approaches to brand-led communications.
on a heritage of work for 303 MullenLowe clients including Audi, eBay
and TK Maxx, CREATURE launches with ongoing work for clients
Harley-Davidson and Royal Lifesaving, with new clients to be announced
Says Lee Robson, managing director of CREATURE: "The
birth of CREATURE is the realisation of a huge opportunity to harness
our wealth of PR, social, content and tech specialisms around our earned
media centric approach to driving an unfair share of attention. We'd
like to say a big thanks to those clients we'll be continuing to work
with under the new CREATURE identity and "welcome" to any future ones
out there looking for access to the full spectrum of earned media
expertise to help those precious marketing dollars go further."