303 MullenLowe and D.A.M to Present 'How to Predict the Future' at Sydney Design Festival
Held Thursday 8th March, 6:15pm to 7:30pm, at 303 MullenLowe: Level 2, 33 Playfair Street, The Rocks303 MullenLowe and D.A.M have joined the line-up for the 20th Sydney Design Festival, which runs from 2nd to 11th March.
8th March, 303 MullenLowe's Brad Morris and D.A.M's Mick Boston are
presenting a session called 'How to Predict the Future', in which
they'll explain how they take inspiration from popular culture to design
brands and campaigns that are of the moment.
'How to predict the future' takes place on Thursday 8th
March, 6:15pm to 7:30pm, at 303 MullenLowe: Level 2, 33 Playfair Street,
Tickets are free and can be booked here.
As managing partner, digital and innovation at 303 MullenLowe, Morris (left)
has honed and developed innovation tools and workshop techniques to help
the agency's clients tap into social conversations and predict trends
as they're emerging.
Says Morris: "Creatives have the power to drive people to action and
influence behaviour, but only if our ideas are relevant and take
inspiration from culture. We wanted to share some of our secrets as to
how we identify the trends and technologies that are having a huge
impact on the future of design."
As co-founder of design studio
D.A.M, Boston (above, right) has worked with some of the world's biggest - and smallest
- brands. He uses design and brand thinking to develop new products and
brands, or revitalise existing ones.
Says Boston: "As someone
who's passionate about design and creative culture, I'm looking forward
to sharing a few things I've learned about tapping into culture to push
the boundaries of what's possible in beautiful ways."
Design Festival is an annual contemporary design festival that tackles
design challenges and the future of design across creative industry
sectors.view more - Creative303 MullenLowe, Wed, 21 Feb 2018 03:13:44 GMT