2degrees is rolling out the next phase of its new brand via DDB New Zealand, this time introducing a campaign around its business offering, as well as introducing three new ads to its suite of creative.
When launching the 'Second Nature' campaign in March 2018, chief marketing officer Roy Ong said the new brand reflected how 2degrees is on its next rapid growth phase, particularly in business.
Says One: "The new campaign is driven by the insight that communication is second nature, and your telco shouldn't get in the way of what comes naturally. Our job as a communications company is to keep communication flowing, effortlessly.
"More than 76,000 business users are benefitting from getting a reliable and seamless service from 2degrees. With the strength of our own national mobile and broadband networks, we've invested so that Kiwi business owners can reap the rewards.
"Communication is second nature and shouldn't get in the way of how you run your business. 2degrees offers solutions for start-ups and small businesses, right through to the enterprise end of the market, where we're known for our agility. Throughout this, our focus is always on keeping the tech easy to use and the customer service local."
The campaign ponders the gestures and expressions we use that are second nature to us. For launch, 'clapping' was one of the lead pieces of work, and to talk business, it's the gesture of a hand shake that is the subject of attention.