2AM's Steve Cope Captures ‘Golden Moments’ for Guinness
The film presents a Lagos styled bar in suspended reality thanks to Guinness Gold
2AM's Steve Cope has directed a new spot for Guinness. Hey Human and Guinness approached the director to realise their bold, gold plated TVC script for the launch of their new premium lager product, Guinness Gold, in Africa.
Steve drew on his expertise in CGI, camera time-slice trickery and motion control to create a Lagos styled bar in suspended reality. A super cool Nigerian bar crowd and a sharply dressed group of friends experience a magical, Guinness inspired golden moment.
This is Guinness’s first premium lager product to launch in their key African market.
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Editor: Phil Currie @ Stitch
Post Production / VFX
Post Production Company: Jam VFX
Production Company: 2AM
Director: Steve Cope
Executive Producer: Nick Crabb / Aly Moffat
Producer: Chris Cable
DOP: August Jakobsson
Production Manager: Lana Henry
Production Designer: Georgia Shelton
Sound Company: Grand Central Recording Studios
Creative Agency: Hey Human / We Are Another (Production Agency)
Creatives: Gavin McDonald / Ken Taylor (Hey Human)
Producer: Dannie Stewart (We Are Another)
Head of Production: Tanya Adams (We Are Another)
Genres: In-camera effects, Visual VFX, People
Categories: Beers, Alcoholic Beverages2AM, Thu, 09 May 2019 17:18:19 GMT