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215 McCann Tells a Furry Fable of Cats and Pandas for Minecraft

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Hoku Uchiyama and Adam Bolt direct tale of an ancient nap-off gone horribly wrong

215 McCann Tells a Furry Fable of Cats and Pandas for Minecraft

Minecraft is more than a game. It’s a wide-open world full of action and adventure that inspires a community of players to build and explore. With such an active and collaborative community, Minecraft developers take pride in continually tweaking, updating, and evolving the world and biomes in the game to give players something to get excited about.

To announce that Minecraft will be adding two of the most beloved animals in the world, cats and pandas, into the game this Christmas as the first part of a game update coming to Minecraft, 215 McCann is working with Minecraft to tell the untold story of 'Cats and Pandas' on the smallest of scales.

Well, the Pandas are new. And most of the cats are new, but some basic cats were in the game previously but only available once a player tamed an ocelot. And these new cats are awesome.

The tale of an ancient nap-off gone horribly wrong is told on handcrafted sets with miniature puppets and props. This created a unique visual storytelling approach that stayed true to the blocky aesthetic of the digital world of Minecraft, turning it into a charming blocky physical world made of props and scale models.

The 'Cats and Pandas' film premiered at X018, an Xbox event, on November 10th and will run on owned and operated channels organically. Cat and panda mobs come to Bedrock Engine platforms (mobile devices, Xbox One, Nintendo Switch, Windows PC) next month.

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Client

Advertiser: Microsoft / Minecraft

Brand Director: Lydia Winters

Communications Director: (Creative) Owen Jones

Director, Marketing and Communications: Fergus Lynch

Manager, Marketing Communications: Melissa Jenkins

Project Manager: Nicolette Suraga

Senior Director of Marketing: Taylor Smith

Senior Marketing Manager: Emily Orrson

Post Production / VFX

Compositor: Jeff Doran

Flame Artist: (Senior) Aaron Vasquez, Todd Hemsley

Flame Artists: Sarah Vigil-Bass

Post Production Company: Ntropic

Producer: Emma Rooney

VFX: Adam Bolt

Offline

Editor: Hoku Uchiyama

Music

Composer: Jonathan Sadoff

Performer: Alyssa Park, Ben Jacobson, Luke Maurer, Tim Loo, Mike Valerio, Heather Clark, Chris Beth, Stuart Clark, Rose Corrigan

Production Company

Director: Hoku Uchiyama and Adam Bolt

DOP: Kenneth Wales

Executive Producer: Lisa Tauscher, Molly Griffin

Producer: Dave Hebenstreit

Production Company: Partizan Entertainment

Production Design: Dave Corey

Sound

Producer: Vickie Sornslip

Sound Engineer: Joaby Deal, Matt Wood

Sound Recording: One Union Recording

Creative Agency

Art Director: Chris Onesto

Assistant Account Executive: Robert Kalish

Business Director: Peter Goldstein

Chief Creative Officer: Scott Duchon

Copywriter: Frank Fusco

Creative Agency: 215 McCann

Creative Director: Neil Bruce

Director of Business Affairs: Mary Beth Barney

Director of Integrated Production: Mandi Holdorff

Head of Strategy: Brian Wakabayashi

Producer: Sarah Sweeney

Senior Account Executive: Sam Brody, Ben Blaska

Strategist: Cassidy Wilber

Strategy Director: Cassidy Wilber

Genres: Animation, Storytelling

Categories: Gaming, Sports and Leisure

McCann North America, Tue, 13 Nov 2018 10:34:45 GMT