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Hires, Wins & Business in association withLBB
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20something Introduces Experimental Design Division 3Dsomething
21/09/2022
Group745
Advertising Agency
London, UK
178
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In keeping with 20something’s original mission to offer creative alternatives, the London based shop has officially launched 3Dsomething, a separate division focusing on new technologies and next generation design and aesthetics
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The 3D something team, led by design director Samuel Guillotel, has already produced work for the The Woolmark Company, creating anamorphic OOH which recently ran in Piccadilly Circus, London and Times Square, New York, as well as elements of previous campaigns for Chelsea FC, EA's FIFA franchise and Kopparberg Cider. 

Will Thacker, creative partner at 20something said, “In a world where marketing budgets are decreasing but the outputs required get ever greater, 20something has always put a focus on putting as much of a client’s budget into the work as possible. Over the last three years, we’ve been gradually increasing our 3D capacity and with the launch of 3Dsomething we’re now able to offer a plug-in creative solution to clients and other creative collaborators, more cost-effectively than has historically been the case.” 

Samuel added, “With the rise of AR/VR, interactivity and Web3, there’s never been a better time to offer 3D as a creative solution for clients, connecting the dots between IRL and the virtual world. As 3D has increasingly become a part of the campaigns we’ve created for clients, from anamorphic campaigns to 3D TVCs, the natural next step for us was to launch this division, offering solutions for the problems of tomorrow with the tools of today’s future-facing world, enabling us to offer more ways to work with agencies, production companies and brands.”

Credits
Work from 20something
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