The winners of the Jay Chiat Awards, which have been recognising the best strategy in marketing, media, and advertising around the world for 25 years, were announced last night at a ceremony in New York City. The awards are run by the 4A's (American Association of Advertising Agencies).
2022 saw the introduction of three new categories: CX Strategy, Experiential Strategy and Sustainability.
Leo Burnett Middle East took a Bronze in CX Strategy, the only metal awarded in the category, for P&G, Ariel 'eDirect: A new way to shop for laundry detergents'. Inaugural Golds were awarded in Experiential Strategy and Sustainability Strategy to Wieden+Kennedy New York for Heinz Ketchup 'Heinz Tomato Blood' and Havas New York for Reckitt (Finish) 'Skip the Rinse', respectively.
The night's Grand Prix went to Indian agency The Script Room for its 'Come to OYO' campaign for hotel chain OYO. Leo Burnett won Agency Network of the Year and Most Awarded Agency Network across the 25 years of the awards' operation (2022 being the first time such an award had been given by the Jay Chiat Awards). Leo Burnett Middle East was named Agency of the Year, while Edelman picked up Most Awarded Agency Network in 25 years.
See a full list of the winners here.
The awards were decided by a panel of jurors led by 13 head jurors who evaluated the work over the last few months.