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2022 US Cannes Young Lions Winners Announced

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Teams from McKinney LA, BBDO NY, T-Mobile, Healix Global (Initiative), Weber Shandwick & Giant Spoon among winners

2022 US Cannes Young Lions Winners Announced

National CineMedia (NCM), the US representative to the Cannes Lions International Festival of Creativity, is proud to present the winning teams of the 2022 US Young Lions competitions. Over 250 entries were submitted this year from teams of young professionals working for advertising, digital, media, creative, and PR agencies and in its second year, in-house marketing teams.

2022 US Cannes Young Lions Winning Teams (all of the winning campaigns can be viewed here.):

  • Digital: Jacq Quinton, McKinney LA & Cooper Bowman, McKinney LA
  • Film: Hamza Ali, Havas NY & Allyn Scherr, BBDO NY
  • Marketer: Amani Seay, T-Mobile & Ally Kretsinger, T-Mobile
  • Media: Maureen Cornely, Initiative & Safiya Valiulla, Healix Global (Initiative)
  • PR: Jonathan Candelaria, Weber Shandwick & Kristen Izquierdo, Weber Shandwick
  • Print: Crystal Thane, Giant Spoon & Alejandro Estrada, Giant Spoon

2022 US Cannes Young Lions 2nd and 3rd Place Teams:

  • Digital – 2nd Place: Andy Green, Meta & Schuyler Higgins, Edelman
  • Digital – 3rd Place: Becky Brinkerhoff, Wieden + Kennedy & Robyn Frost, TBWA\Chiat\Day
  • Film – 2nd Place: Ze Baldin, Energy BBDO & Gabriel Barrea, Energy BBDO
  • Film – 3rd Place: Samantha Brotman, VMLY&R Commerce & Lucas Pimenta, VMLY&R Commerce
  • Marketer – Runners-Up: Paige Keefer, Land O’Lakes, Inc. & Maggie Johnson, Land O’Lakes, Inc.
  • Media – 2nd Place: Kyle Aguilar, Initiative & Dylan Rose, Initiative
  • Media – 3rd Place: Mi Mai, Initiative & Amy Tingle, Initiative
  • PR – 2nd Place: Anna Kennedy, Weber Shandwick & Madison Stevens, Weber Shandwick
  • PR – 3rd Place: Traci Medrano, FleishmanHillard & Maeve Zolkowski, FleishmanHillard
  • Print – 2nd Place: Elizabeth Bassett, Airbnb & Tanya Karpitskiy, Meta
  • Print – 3rd Place: Mara Frontera, draftLine USA & Hector Avila Jamesson, draftLine USA
  • Print – 3rd Place: Chloe Bayhack, FCB NY & Caroline Mortensen, FCB NY

Each of the winning teams will compete virtually as 'Team USA' in the global Young Lions competition in May, 2022, prior to the 68th Cannes Lions International Festival of Creativity, the world’s leading celebration of creativity in communications, taking place from June 20-24th, 2022.

The teams were challenged to develop a creative and innovative campaign in their respective categories that would raise awareness for The Leukaemia & Lymphoma Society (LLS) a national non-profit organisation that “funds lifesaving blood cancer research around the world, provides free information and support services, and is the voice for all blood cancer patients seeking access to quality, affordable, coordinated care.” The LLS mission is to cure leukaemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families.

"As the largest non-profit dedicated to creating a world without blood cancer, The Leukaemia & Lymphoma Society was thrilled to participate in the US Young Lions competition and see the innovative ideas from our next generation of film, marketing, media, PR and print professionals," said Louis J. DeGennaro, Ph.D., LLS president and CEO. "On behalf of the 1.5 million Americans living with - or in remission from - blood cancer, I'm extending my sincerest thanks to the 250 teams and esteemed judges who dedicated their time and talent to help LLS reach new audiences. Gaming and Esports have been instrumental in helping non-profits like LLS to explore new funding opportunities as we work to save lives and improve the quality of care for blood cancer patients and their families." 

Scott Felenstein, president – sales, marketing and partnerships of National CineMedia (NCM), added: “The creativity and the compassion exhibited by the Young Lions’ participants was extraordinary and will benefit LLS, and all of those who are fighting this disease. NCM is thrilled to spearhead this competition, bringing brilliant thought and executable ideas to a charity working hard to eradicate blood 

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lbbonline.com, Mon, 25 Apr 2022 09:17:26 GMT