NHS England, Formula 1 and Gousto are among sixty-four case studies to enter the 2020 IPA Effectiveness Awards, the world’s most rigorous and prestigious Awards scheme for which agencies and their clients must demonstrate the payback of their marketing and communications activity.
Entries span a wide variety of sectors, from charity and government to automotive, pharmaceutical and telecoms, and come from eight countries around the world, including Canada, Germany and Australia. This year there are 37 single entries and 27 joint entries, which consist of a mix of smaller, local campaigns – such as Sambito’s #NatureRepresented in Ecuador - all the way up to multi-market international campaigns.
The judging panel, led by chairman of judges Stevie Spring, convenor of judges Sue Unerman and deputy convenor Harjot Singh, will assess which communications activities best demonstrate that they earned a clear payback on their investment before announcing the shortlist in July.
Sue Unerman, chief transformation officer at MediaCom says: “I’m delighted to see such an incredible number and variety of entries into this year’s IPA Effectiveness Awards. The dedication from everyone over the last three months to submit their case studies in enormously challenging circumstances has been extremely impressive and demonstrates the esteem in which the Awards are held by the industry. The IPA Effectiveness Awards are the most rigorously judged awards of their kind worldwide, and this year is no different as we’ve added a further level of technical judging to process, which will all take place remotely. I’m looking forward to discovering the great range of ways that our case studies demonstrate marketing effectiveness, which in turn will provide immensely valuable new learning for the industry as a whole.”
The winners of the 2020 IPA Effectiveness Awards will be announced during IPA Effectiveness Week taking place week commencing 12th October, and are sponsored by Facebook, Google, Marsh, Newsworks, System 1, Thinkbox and WARC.