DDB North America
Fri, 14 Dec 2018 11:01:05 GMT
Hear me out: blockchain will solve the data privacy crisis in 2019.
But what if there was a way for everyone to win? I think there is, which is where blockchain comes in.
There’s been a lot of hype around Bitcoin over the past five years, but the big story is around the underlying technology that powers Bitcoin: blockchain. Simply put, blockchain is a decentralised system that contains some type of immutable, shared memory. In 2013, Vitalik Buterin introduced the Ethereum Blockchain, which is a flexible and more general-purpose Blockchain that uses the Ethereum Virtual Machine to enable people to write rules into bits of code called ‘smart contracts.’ These smart contracts are unique in that they are self-executing, real-world agreements between people or groups that rely purely on the agreed upon rules being triggered within the code to execute the contract -no third party required. Smart contracts can also never be altered, and there’s a permanent record of all activities within each contract.
2019 is all about permission and digital profile monetisation. Advertisers need to embrace this if they want to earn attention. My prediction is that big names in advertising like Facebook and Google will race to deliver the first blockchain-based ad solution.
Regina Scolaro is director of digital at DDB San Franciscoview more - The InfluencersDDB North America, Fri, 14 Dec 2018 11:01:05 GMT