The Snackable Content Awards
honour the best short-form branded content worldwide as well as the creators behind them. The international awards, organised by French start-up The Source, rewards, for the first time ever, the best of this new form of content, paying homage to the creators who successfully design them. The 2018 Creators of the Year chosen by our expert jury, are Los Angeles based collaborating duo Kyle Huber (@asenseofhuber) and Tommy Lundberg (@TommyLundberg). Thanks to a partnership with Phenix Digital, the winning creators will be honored on over 500 digital outdoor screens throughout the city of Paris for a period of 2 weeks, with a total estimated exposure of 3.3 million passersby.
Welcome to the era of snackable content, where content need to be short, impactful, and easy to share on mobile and social media - the new holy grail for brands looking to break through the saturated world of social media where millions of examples of visual snackable content are created and shared per day.
Organised by The Source, the ‘Snackable Content Awards’ is the first award show to reward the best of this new form of content. This year’s jury was composed of:
Romain Collin (Fubiz), Olivier Altmann (Altmann + Pacreau), Sandrine Plasseraud (We are Social), Andrew Canter (Branded Content Marketing Association), Julien Schneider (Group Digital Director - Lacoste), Morgan Hermand-Waiche (CEO - founder Adore Me), Ian Padgham (content creator), Filipe Cuvero (VP Creative Dentsu Creative Group): bringing together a selection of high professionals, all passionate about what the new format can bring.
Andrew Canter, Global CEO - BCMA, comments: “In a world of smart devices and ever increasing download speeds and technology, the move towards shorter content is inevitable. However, it is imperative that the content is engaging and delivers maximum impact. The Source awards for Snackable Content have brought together the ‘best of the best’ examples which are amazing. It was fantastic to see such brilliant creativity throughout the process.”
There were two main categories and the participation was entirely free:
- Best branded collaboration by industry sector
- Best video and image creator by creative category
All submitted content was created after January 1st 2017, lasts less than 15’ and is all branded.
The 2018 Snackable Content Awards ‘Best Creator of the Year’ winner is a Los Angeles USA-based creator duo of Kyle Huber (@asenseofhuber) and Tommy Lundberg (@TommyLundberg).
Kyle says: “My passion began with drawing and painting, but evolved into the digital world when I attended the Kansas City Art Institute and became a graphic designer. After relocating to Los Angeles in 2010, I fell instantly in love with California as my design career took off and my skillsets expanded. It was then that I discovered my interest in photography, thanks to the iPhone and the launch of Instagram. With a newfound addiction to travel, I created a lifestyle full of adventure while becoming a professional photographer and brand advertiser. Tommy Lundberg is the brain and the camera behind some of my favorite hyperlapse creations. We work as a team on most of my campaigns, bouncing ideas back and forth to create a stronger solution together. Thank you for this feeling of accomplishment! I’m proud to be recognized for the efforts I have put into my artwork over the last several years as an influencer. Instagram changed my life and allowed me to find a perfect path for my talents.”
Category - Best Creator of the Year
Nearly 200 participants competed in this category, representing 39 countries, mainly the United States, France and the United Kingdom, but also Japan, Brazil and Australia.
The jury came across a great diversity of participants, both in terms of creative technique and style showcased. Photography, GIF, Stop Motion, Illustration were the most commonly used creative techniques in the execution. 50% of the participants submitted their entries in video format.
Category - Best Branded Content of the Year
More than 600 entries. Food, Beauty / Fragrance / Luxury and Fashion were the industries that inspired the most.