2018 APAC Effie Awards Winners Announced
It was a night of celebration as the winners of the 2018 APAC Effie Awards were announced at the Gala held at the Four Seasons Hotel, Singapore.
This year’s awards gala was attended by some 190 marketing professionals from across the region. The jury awarded a total of 93 awards - 22 Golds, 33 Silvers and 38 Bronzes.
Australia retained its No. 1 position with 31 metals, followed by India with 20 and China with 9.
The University of Melbourne and McCann Melbourne walked away with the highly coveted Grand Effie for their campaign “Made Possible By Melbourne”. They continued their winning streak by capturing the Brand of the Year and Marketer of the Brand, and Agency of the Year respectively.
This year, saw greater participation from a number of independent agencies with agencies like BMF, Edelman, Medulla Communications, Special Group, Supermarket Creatives and The Womb winning metals.
McCann Worldgroup was crowned the Agency Network of the Year, followed by Ogilvy & Mather and BBDO Worldwide who was placed second and third respectively. These Special Awards were given out based on the total calculation of points accumulated for each gold, silver, bronze and finalists.
Special Awards Winners:
Brand of the Year
Winner: University of Melbourne
Second Place: Jollibee
Third Place: Indian Association of Palliative Care
Marketer of the Year
Winner: University of Melbourne
Second Place: Unilever
Third Place: Jollibee Foods Corporation
Agency of the Year
Winner: McCann Melbourne
Second Place: Colenso BBDO
Third Place: McCann Worldgroup Philippines
Agency Network of the Year
Winner: McCann Worldgroup
Second Place: Ogilvy
Third Place: BBDO Worldwide
“Winning an Effie Award remains a tremendous accolade, especially in today’s challenging marketing landscape. I am honoured to congratulate all of our winners. We saw greater participation from developing markets and as a result, many are being recognised as awardees and finalists” said Charles Cadell, Chairman of the 2018 APAC Effie Awards. “You are joining a world-class group of winners, and I am exceedingly proud of our region’s ability to exhibit first-class insights and effective marketing strategies.”
All campaigns that clinched metals and finalists will be accorded points towards the 2018 Effie Effectiveness Index, which ranks the most effective companies and brands globally.
