Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

2014 AICP Winners Announced

Awards and Events 500 Add to collection

AICP Show honours best commercials of the year

2014 AICP Winners Announced

The AICP Show: The Art & Technique of the American Commercial premiered tonight at The Museum of Modern Art (MoMA) in New York City, closing out AICP Week, a celebration of advertising in the motion image, which also included the debut of the AICP Next Awards at the NYU Skirball Center, and the AICP Directors Lectures Series at MoMA. Two thousand members of the advertising, marketing and production industries attended the debut of the AICP Show. Serving as chairman of this year’s Show was Michael Sagol, Managing Director/Executive Producer of Caviar. Following its premiere at MoMA, the Show will tour museums and cultural institutions around the country and abroad.  This year’s winners – along with the entire Show archive – are available for viewing at the newly redesigned www.aicpawards.com.  Each year, the honored work becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 1,600 pieces of advertising in the motion image.

Each category of the Show may have up to three winners, with the exception of Advertising Excellence/Single Commercial and Advertising Excellence/Campaign, which may have only one honoree each, making those pieces “Best in Show.”  A campaign for Old Spice – comprising the ads “Constant Shower,” “Watermelon” and “Architect,” all directed by Steve Rogers, and produced by Biscuit Filmworks and Revolver for Wieden+Kennedy – was honored in Advertising Excellence/Campaign. 

“The Epic Split” for Volvo Trucks out of Forsman & Bodenfors and directed by Andreas Nilsson of Folke Film, was honored for Advertising Excellence/Single Commercial. A Curator’s Recognition was given to Intel’s “Look Inside: Mick Ebeling,” via Venables Bell & Partners, and directed by Mick Ebeling and Lucy Walker of The Ebeling Group by a unanimous vote of the AICP Show Curatorial Committee.  In the AICP Next Awards, the Most Next honor (Best in Show) went to “A Boy & His Atom” for IBM out of Ogilvy. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. The grant was directed to P-TECH (Pathways to Technology) High School in Brooklyn.

The most honored production company in the AICP was MJZ, with nine honors, followed by Folke Film with six. Biscuit Filmworks, Furlined, and Park Pictures each received four honors; Epoch Films and Smuggler each received three honors. Among directors, Andreas Nilsson of Folke Films had the most honors, with six. Ted Pauly of Furlined was behind four honored pieces in the Show, while Nicolai Fuglsig of MJZ and Martin De Thurah of Epoch Films each received three. On the agency front, Wieden+Kennedy topped the list with 14 honors, followed by BBDO New York with eight; Forsman & Bodenfors with six; Droga5 with five, and Barton F. Graf 9000 with four.

The Art & Technique of the American Commercial has a bifurcated judging system, which begins with a series of judging panels featuring over 400 judges from across the country and around the world, with experts in various fields judging work across the 22 categories. The process culminates in the meeting of the Curatorial Committee, which is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category. The AICP Next Awards are judged by a separate panel.

The AICP Show reel features custom-designed graphics by The Mill, with an original score by HUM Music. The Show Sponsor piece was created by The Mission with music by Mophonics Music & Sound.

On display during the gala reception for the AICP Show at MoMA was a video projection on the wall of the Sculpture Garden. The installation was created by Trollbäck + Company, with projection by longtime AICP collaborator and sponsor McCann Systems.

Sponsors help make all of the events during AICP Week possible. AICP’s Partners, who support all AICP events throughout the year, are: CAPS, Deluxe, Prosight, Shutterstock, and Universal Studios. Its Supporting Partners are: The Film Office of the Hawaiian Islands and Sony Pictures Studios.  The Show Corporate Leader is the Directors Guild of America (DGA). The Show Corporate Benefactors are: Advertising Age, Aspen Travel, AwardCore, Creativity, Extreme Reach SourceEcreative, Hello World Communications, International Digital Centre, Inc., Istros Media Corporation, The London NYC and The London West Hollywood, McCann Systems, The Mill, Nice Shoes, and SHOOTMagazine/SHOOTonline. The Show Corporate Patrons are: AdSpur, Arenson Prop Center; COLOR: An Audio Production Company; Entertainment Partners; Frankfurt Kurnit Klein & Selz; Henryboy, HUM Music, The Mission; Mophonics Music & Sound; QUIETMAN; Spot Welders, and VCU Brandcenter.


The full list of honoured work are as follows:


Production Companies On Honored Work 


9 Honors – MJZ

Direction – Old Spice “Momsong”

Production – Nike “Possibilities”

Production Design – Nike “Possibilities”

Production Design – Sony PlayStation “Greatness Awaits”

Humor – Old Spice “Momsong”

Performance/Dialogue – “A Lot Can Happen in 48 HRS”

Copywriting – Nike “Possibilities”

Agency Art Direction – General Electric “Childlike Imagination”

Visual Effects – General Electric “Childlike Imagination”


6 Honors – Folke Film 

Advertising Excellence/Single Commercial – Volvo Trucks “The Epic Split”

Next/Integrated Campaign – Volvo Trucks “Live Test Series Integrated Campaign”

Direction – Volvo Trucks “The Epic Split”

Visual Style – Volvo Trucks “The Epic Split”

Licensed Soundtrack Or Arrangement – Volvo Trucks “The Epic Split” 

Next Viral/Web Film – Volvo Trucks “The Epic Split”


4 Honors – Biscuit Filmworks

Editorial – Guinness “Basketball”

Performance/Dialogue – Nike Golf “Play In The Now RZN”

Advertising Excellence/Campaign – Old Spice “Constant Shower,” “Watermelon,” and “Architect” (co-production with Revolver)

Next Product Integration – Hyundai “The Walking Dead Chop Shop App”


4 Honors – Furlined 

Next Integrated Campaign – 350 Action “Climate Name Change”

Public Service Announcement – 350 Action “Climate Name Change”

Next Viral/Web Film - 350 Action “Climate Name Change”

Next Cause Marketing - 350 Action “Climate Name Change”


4 Honors – Park Pictures 

Direction – Apple Computers “Misunderstood”

Editorial – Procter & Gamble “Pick Them Back Up”

Editorial – Apple Computers “Misunderstood”

Sound Design – Duracell “Derrick Coleman/Trust The Power Within”


3 Honors – Epoch Films

Visual Style – Hennessy “The Man Who Couldn’t Slow Down”

Production – Hennessy “The Man Who Couldn’t Slow Down”

Cinematography – Hennessy “The Man Who Couldn’t Slow Down”


3 Honors – Smuggler 

Cinematography – Chrysler SRT Viper “Body and Soul”

Performance/Dialogue – Newcastle Brown Ale “Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made”

Copywriting – Chrysler SRT Viper “Body and Soul”


2 Honors 

The Ebeling Group

Lovely Giant

Mill+

Moonbot Studios

Outsider


1 Honor 

1st Ave Machine

Aero Films

Arts & Sciences

Blacklist

Bob Industries

B-Reel

Bump Films

Exit Films

Gifted Youth

Gorgeous 

Greenpoint Pictures

Harvest Films

HēLō

Highlight Films

Hornet

Hugo & Marie

Hungry Man

Legs Media 

Modern Assembly

Moxie Pictures

Prodigious

Recommended Media 

Royale

SKUNK

Studio Animal 

The Super Group

Tool






Directors On Honored Work 


6 Honors – Andreas Nilsson

Advertising Excellence/Single Commercial – Volvo Trucks “The Epic Split”

Next/Integrated Campaign Volvo Trucks – “Live Test Series Integrated Campaign”

Direction – Volvo Trucks “The Epic Split”

Visual Style – Volvo Trucks “The Epic Split”

Licensed Soundtrack or Arrangement – Volvo Trucks “The Epic Split”

Next Viral/Web Film - Volvo Trucks “The Epic Split”

 

4 Honors – Ted Pauly

Next/Integrated Campaign – 350 Action “Climate Name Change”

Public Service Announcement – 350 Action “Climate Name Change”

Next Viral/Web Film - 350 Action “Climate Name Change”

Next Cause Marketing - 350 Action “Climate Name Change”


3 Honors – Lance Acord

Direction – Apple Computers “Misunderstood”

Editorial – Apple Computers “Misunderstood”

Editorial – Procter & Gamble “Pick Them Back Up”


3 Honors – Martin De Thurah 

Visual Style – Hennessy “The Man Who Couldn’t Slow Down”

Production – Hennessy “The Man Who Couldn’t Slow Down”

Cinematography – Hennessy “The Man Who Couldn’t Slow Down” 


3 Honors – Nicolai Fuglsig

Production – Nike “Possibilities”

Production Design – Nike “Possibilities”

Copywriting – Nike “Possibilities” 


2 Honors 

Jaron Albertin

Steve Ayson

Meagan Cignoli

Mick Ebeling

Angus Kneale

Brad Oldenburg & Limbert Fabian

Steve Rogers


1 Honor 

Martin Allais 

Matt Aselton 

Peter Atencio 

Coban Beutelstetter

Carlão Busato

Nico Casavecchia

Meagan Cignoli

Dvein, Blacklist

Yves Geleyn, Elliot Dear

Adam Goldstein

Alec Helm 

John Hillcoat

Henry Hobson 

Brien Holman

The Hudson Dusters (Michael Kuhn and Niles Roth)

Mario Hugo

Randy Krallman

Dan Levin

Scott Lyon

James Mangold

Zach Math

Noam Murro

Chris Palmer

Ted Pauly

A.G. Rojas

James Rouse

Jeff Tremaine

Frank Todaro

Matthijs van Heijningen

Jason Zada


Advertising Agencies On Honored Work 


14 Honors – Wieden+Kennedy 

Advertising Excellence/Campaign – Old Spice “Constant Shower,” “Watermelon,” and “Architect” 

Advertising Excellence/International – Lurpak “Weave Your Magic”

Direction – Old Spice “Momsong”

Production – Nike “Possibilities”

Production Design – Nike “Possibilities”

Editorial – Procter & Gamble “Pick Them Back Up” 

Licensed Soundtrack Or Arrangement – Coca-Cola “It’s Beautiful”

Humor – Old Spice “Momsong”

Performance/Dialogue – Nike Golf “Play In The Now RZN”

Copywriting – Nike “Possibilities”

Next Experiential - Heineken “Departure Roulette”

Next Social - Heineken “Crack The US Open”

Next Website/Microsite - Electronic Arts “Life Size Messi”

Next Mobile - Heineken “Crack The US Open”


8 Honors – BBDO New York

Production – Anheuser-Busch/Bud Light “Whatever Happens”

Editorial – Guinness “Basketball”

Agency Art Direction – General Electric “Childlike Imagination”

Animation – PETA “98% Human”

Visual Effects – PETA “98% Human”

Visual Effects – General Electric “Childlike Imagination”

Next Social - Lowe's “Vine Fix in Six Campaign”

Next Website/Microsite - Lowe's “Fix in Six Tumblr Page”


6 Honors – Forsman & Bodenfors 

Advertising Excellence/Single Commercial – Volvo Trucks “The Epic Split”

Next Integrated Campaign – Volvo Trucks “Live Test Series Integrated Campaign”

Direction – Volvo Trucks “The Epic Split”

Visual Style – Volvo Trucks “The Epic Split”

Licensed Soundtrack Or Arrangement – Volvo Trucks “The Epic Split”

Next Viral/Web Film - Volvo Trucks “The Epic Split”


5 Honors – Droga5

Visual Style – Hennessy “The Man Who Couldn’t Slow Down”

Production – Hennessy “The Man Who Couldn’t Slow Down”

Cinematography – Hennessy “The Man Who Couldn’t Slow Down”

Performance/Dialogue – Newcastle Brown Ale “Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Produced” 

Next Mobile - UNICEF “Tap Project 2014”


4 Honors – Barton F. Graf 9000

Next Integrated Campaign - 350 Action “Climate Name Change”

Public Service Announcement – 350 Action “Climate Name Change”

Next Viral/Web Film - 350 Action “Climate Name Change”

Next Cause Marketing - 350 Action “Climate Name Change”


2 Honors 

adam&eveDDB

CAA Marketing

Deutsch New York 

Leo Burnett

The Martin Agency

mcgarrybowen

The Richards Group/Spotmakers

TBWA\Media Arts Lab


1 Honor 

72andSunny

Anomaly

BBH New York

Clemenger BBDO Melbourne

COLLINS

DDB New York

Deutsch Los Angeles 

Energy BBDO

FCB Chicago

Grey Brasil

Grey New York

GSD&M

INNOCEAN

Mullen

Nemo Design

Not Impossible Labs

Ogilvy New York

Pereira & O'Dell

R/GA

Saatchi & Saatchi New York

TBWA\Chiat\Day Los Angeles

Team One


view more - Awards and Events
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
AICP, Mon, 16 Jun 2014 10:03:43 GMT