This year’s Melbourne Advertising and Design Club
award ceremony proved to be a spectacular event. Hosted by comedian Paul McDermott, host of Good News Week, the awards ceremony was held at the St. Kilda Town Hall, with an after-party at nearby venue, the Greyhound.
The theme of the night, 'best in show', was truly honoured by guests. Guest turned up looking both dapper and dodgy - cue the drag queens.
Clemenger BBDO Melbourne undoubtedly came out on top, snaring 18 bronze, 6 silver and 8 gold awards - plus the coveted MADC Agency of the Year Award, as well as the Exit Films Award for Best Junior.
Second was shared among JWT Melbourne, Leo Burnett Melbourne and McCann Melbourne with JWT scoring 6 bronze, 1 silver, and 3 gold, Leo Burnett Melbourne with 3 bronze, 4 silver and 3 gold and McCann Melbourne with 8 bronze, 1 silver and Best in Show.
Grey Melbourne ranked in 4th with 6 bronzes and 3 silver.
The MADC Award for Best in Show went to McCann for its 'V/Line Guilt Trips' campaign.
Jason Williams, ECD at Leo Burnett Melbourne, was recognised with the 'Creative Person of the Year' title and the MADC Award for Lifetime Achievement was awarded to Scott Whybin, chairman of Whybin TBWA Group.
Other notable awards included:
The MADC Award for Lifetime Achievement: Scott Whybin, Whybin TBWA
The Blackley Award for Creative Leader of the Year: Jason Williams, Leo Burnett
The MADC Award for Client of the Year: Carlton United Brewers
The Exit Films Award for Best Junior: Jono Fox and Sophie Beard for The Silent Card National Australia Bank - Clemenger BBDO
The Exit Films Award for the Best Student Entry: Helen Neville for Giving Reading New Meaning - Goodbooks