Peach
dlmdd
liahome
Wake The Town
Amnemonic
Stuck in Motion
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

1stAveMachine's 'Rube Slow-Berg Machine' Is Definitely Worth the Wait

ADD TO COLLECTION

Director Bob Partington invents the world's slowest Rube Goldberg for YouTube channel Field Day

1stAveMachine's 'Rube Slow-Berg Machine' Is Definitely Worth the Wait

Director, inventor and all-around Renaissance Man Bob Partington of production company 1stAveMachine has altered the playbook of his signature Rube Goldberg-inspired aesthetic with an amusing, hypnotic two-minute film aptly titled “Slow-Berg.”

Created specifically for Field Day, the YouTube-sponsored channel curated and produced by 1stAveMachine that’s responsible films like the highly successful “100 Years of Beauty,” Partington’s “Slow-Berg” follows the lackadaisical journey of the director’s golf ball as it strives to reach its hole. The ball is aided by a variety of components that serve as metaphors for all things slow-moving including molasses, a turtle (Partington’s personal favorite) and melting popsicles. The director’s madcap mentality and offbeat sense of humor come to play amidst a display of languid theatricality, all set to the velvety beats of Kanye West’s “Drive Slow.”


Regarding his approach on this latest effort, Partington says, “I have a love-hate relationship with Rube Goldbergs; while they can be super-fun, they can also be super-tedious and confusing— after all, they’re considered exceptional simply by virtue of being needlessly long. That is the jump-off point for the Slow-Berg. I thought it would be fun to flip that concept, make it as slow as possible— so slow, in fact, that some of it could only be watched in time-lapse!”

As is his modus operandi, Partington himself handcrafted each of the elements within Slow-Berg, which he hopes will appeal to a broad audience. “I like to think that this could be engaging to everyone— that’s always my goal anyway. When a Rube Goldberg is successful, it’s because people can understand and be engaged by the action— and then at the end they share a little of that sense of accomplishment.”


CREDITS

Production
Editorial
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Tue, 27 Oct 2015 17:15:59 GMT