19 Crimes, an Australian wine brand built off the stories of Australian convicts – in partnership with creative consultancy Wunderman Thompson – joined the Brexit conversation last week as part of the UK general election, as this controversial topic once more became top of mind across the globe.

As the world waited for the result of the UK polls, two 19 Crimes FPC ads were published next to some of the world’s top Brexit stories in various mastheads across UK and Australia.

The UK campaign headline ‘You Got a Vote, We Got a Boat’, contrasts the UK election and subsequent plans for Brexit against Australia’s convict past. The press ad ran as the votes were tallied in the UK’s Metro, Evening Standard, Guardian and Times.

The local Australian version ‘We Didn’t Want to Leave Europe Either’, leveraged Australia’s history of convict transportation from Europe in the 1800s. The press ad appeared across the Herald Sun, Courier Mail and Daily Telegraph.