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180LA Launches Weighs On You for adidas

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Washington Redskins recruited for new TVC

180LA Launches Weighs On You for adidas


adidas' new adizero 5-Star mid TV spot starring Robert Griffin III is premieres today.  The :60 & :30 spot “Weighs on You” was shot in Washington, DC and features the Washington Redskins Quarterback playing multiple roles including a police officer, bus driver, security guard, trainer, colour guard and of course, a star signal caller.

When a player like Robert Griffin III puts on the lightest football cleat ever, he becomes even scarier. As a result, he gets into his opponents heads long before kickoff.  In the spot, we follow one of RG3’s opponents in the moments leading up to game time and see how his fear of RG3 weighs on him.

The commercial features the 7.9 oz. adizero 5-Star Mid and showcases "what light does" on and off the field.  Created by 180LA, directed by Sam Brown and featuring a composed music track by Human, the spot was shot at multiple locations throughout DC and will air on stations such as ESPN and Adult Swim.

View the spot here:


Campaign: adiZero 5 Star with Robert Griffin III
Length: :30/:15
Spot: “Weighs on You”
Agency: 180 Los Angeles
Client: Adidas
Agency: 180LA
Executive Creative Director: William Gelner  
Creative Directors: Grant Holland, Gavin Milner 
Copywriter: Zac Ryder
Art Director: Adam Groves
Executive Producer/Managing Partner: Peter Cline
Head of Broadcast: Natasha Wellesley
Director of Client Services: Chad Bettor  
Account Director: Jerico Cabaysa
Account Manager: Paul Kinsella
Planner: Martin Ramos
Business Affairs Manager: London Wright-Pegs
Production Co.: Director’s Bureau
Director: Sam Brown   
DOP: Alwin Kuchler
Executive Producer: Melissa Culligan
Line Producer: Jason Manz
Production Designer: Pete Zumba
Stylist: Jackie Roach
Football Coordinator: Kevin Cassidy
Shoot Location: Washington DC
Shoot Date: June 9 & 10
Editorial Company: The Whitehouse
Editor: Rick Lawley
Executive Producer: Joni Williamson
Assistant Editor: James Dierx
Completion/Special Effects
Transfer Facility: The Mill LA
Online/VFX: The Mill LA 
Executive Producer: Sue Troyan
Producer: Sabrina Elizondo  
Colorist: Adam Scott
Colour Producer: LaRue Anderson
Shoot Supervisor: Tim Bird
Henry/Flame Lead: Tim Bird
3D Lead Artists: Matt Longwell, Jamie O’Hara
2D Artists: Margolit Steiner, Becky Porter, Jeanie Huynh, Andy Bate, Narbeh Mardirossian, Jake Maymudes, Shane Zinkhon 
Recording Mix
Recording Studio: Eleven
Date: 7/11/12
Mixer: Jeff Payne
Asst Mixer: Ben Freer
Executive Producer:  DJ Fox
Music/Sound Design 
Original Music by Human
Client Credits
Director of Brand Marketing: Britt Jorgenson
Director, Brand Communications & Digital Marketing: Chris Murphy
Sr. Brand & Digital Marketing Manager: Jeremy Darlow
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