180heartbeats + JUNG V MATT Presents Concerts in a Balloon for Clouds Fest

The first Clouds Fest sponsored by GLO started with a hip-hop concert Płomień 81 in a balloon, which rose above the Vistula Boulevards in Warsaw. This summer the festival will take place in three other cities of Poland - each time a different hip-hop artist will perform in the balloon. 180heartbeats + JUNG v MATT agency is responsible for the creative concept and production of the festival.

The first concert of the festival could be watched on a dedicated stream on  2020.label Facebook page. The first concert of the festival could be watched on a dedicated stream on  2020.label Facebook page. It could be enjoyed from both sides of the river in the key event space on the Vistula River. During the concert, one could hear for the first time the The Returners CloudsFest Remix of one of the most recognized songs of Płomień81. This remix served as an inspiration for a special video covering the first stop of the festival.

Clouds Fest balloon will land in three more Polish cities: July 17th in Gdansk, August 14th in Wroclaw, and September 25th in Cracow. Information about the next Clouds Fest artists and other details will be provided on an ongoing basis on 2020.label profiles and on dedicated Facebook events. From all four concerts, a video material will be created inspired by the concert and the songs of the Clouds Fest artists remixed by 2020.label producers.

Revolume agency is responsible for the musical side of Clouds Fest sponsored by glo, including line-up, booking, executive production. 2020 label is responsible for music distribution and artistic care over the project.

The media partner for the entire festival is Newonce radio. Newonce editors will be covering events from the backstage of all the concerts. On newonce.radio, a special broadcast will feature interviews with the artists who will perform at Clouds Fest.

180heartbeats +JUNG v MATT is responsible for the creative concept of the event and sponsorship materials, consumer activations, and all communication in Social Media channels. Shootme production house is responsible for the production of fictionalised event content, using given artists' songs. Clouds Fest communication is supported by influencer content, which was developed by 180heartbeats in cooperation with Lettly agency.