1800 Tequila and AnalogFolk Australia Unveil the '1800 Newgroni' in Time for Negroni Week 2023

This audacious campaign aims to challenge Australia's gin-drinking community by introducing an 1800 twist on the Negroni, the fourth most popular cocktail in the

country. 1800 Tequila is seizing this cultural moment to demonstrate the versatility and richness of tequila.

"Tequila has long been typecast as the base of a margarita, but with the Newgroni, we're presenting it as a spirit that can both command and complement complex flavours, and delivering it to the world in a bold new way" said Matt Robinson, CEO of AnalogFolk Australia.

The campaign will come to life through a multi-platform strategy that includes digital, social, and OOH. The '1800 Newgroni' will feature a competition offering consumers the chance to win an exclusive Newgroni cocktail package, complete with a bottle of 1800 Tequila and two bespoke recycled 1800 Newgroni glasses from Upcycled Glassware.

"The Newgroni campaign allows us to engage in an experiential way with premium spirits drinkers," said Matt "It's about showing that tequila can be part of a sophisticated, modern cocktail culture, and we are excited to see the public’s reaction during Negroni Week."

The campaign launches in September, coinciding with Negroni Week, and promises Aussies a fresh take on a classic. Consumers can enter the competition and explore this modern twist by visiting the 1800 Tequila Newgroni website or through social media channels.