senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Trends and Insight in association withSynapse Virtual Production
Group745

180 Stories: Storming Battlefields and Saving Penalties with PlayStation

01/02/2019
Advertising Agency
Amsterdam, Netherlands
130
Share
180 Kingsday takes us behind the scenes of the action packed 'This Could Be You' campaign

Skydiving in Fortnite.

Storming a battlefield in Call of Duty.

Saving the last minute penalty in FIFA.

Or fighting your way across the wild west in Red Dead Redemption

Our new PS4 campaign reminded people that any of these could be you.

We transport the audience from one PlayStation gaming world to another through a series of trap doors that land you in the middle of the action.

The entire campaign was filmed in Romania and included some challenging production logistics.

From creating five sets to bringing fantastical characters to life, and all within five short days.

One of the biggest challenges was transitioning from one world to the next but thanks to The Mill, who coordinated the post-production, what we see is a seamless and high action campaign that puts you in the heart of your favourite games.

SIGN UP FOR OUR NEWSLETTER
Work from 180 Amsterdam
Working Together in Harmony
DHL x Coldplay
30/09/2024
19
0
Find Your Perfect Match
CeraVe
15/05/2024
35
0
Refugee LinkUp
Refugee Talent Hub
06/09/2023
655
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0