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180 Stories: Storming Battlefields and Saving Penalties with PlayStation

Trends and Insight 181 Add to collection

180 Kingsday takes us behind the scenes of the action packed 'This Could Be You' campaign

180 Stories: Storming Battlefields and Saving Penalties with PlayStation

Skydiving in Fortnite.

Storming a battlefield in Call of Duty.

Saving the last minute penalty in FIFA.

Or fighting your way across the wild west in Red Dead Redemption

Our new PS4 campaign reminded people that any of these could be you.

We transport the audience from one PlayStation gaming world to another through a series of trap doors that land you in the middle of the action.

The entire campaign was filmed in Romania and included some challenging production logistics.

From creating five sets to bringing fantastical characters to life, and all within five short days.

One of the biggest challenges was transitioning from one world to the next but thanks to The Mill, who coordinated the post-production, what we see is a seamless and high action campaign that puts you in the heart of your favourite games.

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180 Amsterdam, Fri, 01 Feb 2019 14:18:19 GMT