180 Stories - Saying 'Thanks' to Plants

Thanks Plants is the biggest plants campaign 180 Kingsday has created for the Flower Council of Holland to date.

This campaign is a friendly reminder to all of us about the benefits of plants.

Typically when a person does something nice for you, you thank them. But what happens when plants are the ones improving your life, giving you oxygen and purifying the air you breathe?

To thank plants, we wrote a song with the help of Sizzer Music using three singers and a ukulele, which we shot by creating 13 scenes over two days in a studio with one actor and hundreds of varieties of plants.

This integrated campaign will run in four countries and consists of TV, outdoor, digital and activations. The video was produced by The Boardroom with director Alan Masferrer.