180 Kingsday has today announced the appointment of Tiina Salzberg as Executive Strategy Director, Head of Planning.
Born in Finland, raised in the United States, Tiina joins from her previous role as Global Media Director at Jacobs Douwe Egberts, where she was responsible for the media, digital and social strategy for power brands such as Jacobs, L’Or, Kenco and Tassimo. Prior to this, Tiina spent four years with Mondelez International in Zurich where she led global brand strategy and subsequently global brand equity for the coffee business. In her first year alone, Tiina overhauled brand strategy on 40 brands, including Milka, Cadbury, Toblerone, Jacobs and Carte Noire. This was preceded by roles at Euro RSCG, New York and Saatchi and Saatchi, New York.
As Executive Strategy Director, Head of Planning at 180 Kingsday, Tiina will lead all the agency’s strategic output, including a team which houses data analytics, communications planning, content innovation, brand planning and the agency’s strategic brand consultancy division, 180 Thinking.
Tiina Salzberg, ESD, Head of Planning, commented: “180 Kingsday has a very clear ambition to produce work which begins with finding the perspective shifting strategy which inevitably gets the world talking. Within this simple, yet powerful principle, I felt a real affinity for creating a future for the agency which finds the beautiful collision between marketing science and marketing art. Our primary job as an agency is to grow the businesses of our clients through effective brand strategy and I’m thrilled to embark on this journey with my 180 Kingsday colleagues and clients.”
Sander Volten, CEO of 180 Kingsday commented: “Tiina comes to 180 Kingsday with a passion and deep understanding of our creative business. Her experience, both client and agency side, means she understands all aspects of modern strategy and how global brands need foresight, not just insight, if they are to grow at the pace their leaders demand. With Tiina at the helm of our 180 thinking, I’m anticipating incredible, transformative work for our clients that makes them more famous, more human and more seamless in people’s lives.”