180 Kingsday has today announced two new appointments, which are set to boost the agency’s strategy and innovation entity. Steve Brown joins as Content and Innovation Director alongside his TBWA\ Helsinki partner, Data and Insights Strategist Jeroen van Hove.
Jeroen brings over fifteen years’ experience in international marketing strategy, having worked across digital branding, programmatic and data and analytics for the likes of JWT and Mediacom. During his three year tenure as Chief Data Officer at TBWA \ Helsinki, he led a team of analysts and insight managers to build and expand the use of analytics, creating effective content for clients such as T-Mobile, Dell, Volkswagen, Nissan NNE and Carlsberg Group.
Steve spent the last five years as Chief Content Officer and Creative Director, working closely with data and insights to fuel creativity. Taking a data-first approach, Steve created work focused on cross-channel digital, creative technology and social communication platforms for the likes of Nissan and Neste (global renewables company), among others.
In their new roles, Jeroen and Steve will be charged with bringing the much needed analytical rigour and innovative thinking required to grow and develop 180 Kingsday’s strategic and creative output, alongside Executive Strategy Director, Tiina Salzberg.
Sander Volten, CEO of 180 Kingsday said: “Steve and Jeroen join 180 Kingsday with a track record of transforming brands through highly creative and intuitive work. I can’t wait to see them craft campaigns that will not only make our clients famous, but will have the strategic rigour to drive tangible business results.”
Jeroen van Hove, Data and Insights Strategist, 180 Kingsday, commented: “It feels particularly special to be returning to my home country and joining 180 Kingsday. I feel a real affinity with the agency, its purpose and its limitless creativity. Steve and I are eager to start working with such an impressive roster of clients.”
Steve Brown, Content and Innovation Director, added: “180 Kingsday has an impeccable reputation in storytelling and iconic work. It’s an agency known for cultivating client relationships which last. I will bring an innovative approach to data, strategy and ultimately the creative work to reach new heights. Jeroen and I are known for looking beyond what is possible and crafting ideas which resonate with people. It’s the start of what is sure to be the most exciting phase of my career.”