DHL today launches “Grow” a 60 second TV commercial as part of the new ‘International Specialists’ campaign created by 180 Amsterdam. The ad will cover Europe, Greater China and Mexico.
As the most international company on earth, the campaign demonstrates how DHL operates at ‘The Speed of Yellow’, and firmly establishes DHL Express as THE International Specialists in Express shipping. The Speed of Yellow is visualized as a powerful light, performing Express tasks across the globe with speed and efficiency.
The launch TV commercial ‘Grow’ features a modern version of classic DHL anthem ‘Ain’t No Mountain High Enough’. Re-recorded by multi-talented, award winning producer, Paul Epworth, the track drives the action and the light along on its epic journey around the world. The campaign also rolls out in print, outdoor, radio, online and social media.
Al Moseley, executive creative director at 180 Amsterdam says:
“With the epic nature of the commercial we’ve captured the global reach of DHL Express, the most international company in the world”
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