A series of stylish and amusing print ads for high-end shave shop Barber will be appearing in washrooms across Amsterdam from today.
Each of the four posters in the range, created by ad agency 180 Amsterdam, depicts one of the wildest beasts on earth – the bear, the hippo, the caribou and the buffalo – sporting elaborately refined facial hair, with the strap line ‘TAME THE BEAST’.
Facial hair may be all the rage, but if it gets out of hand you can end up looking like a wild animal. A trip to Barber keeps the wildness at bay with a premium shave experience. If they can tame the untameable, just imagine what they can do for a regular man.
This initial campaign for the growing brand will run for two weeks across the Dutch capital and consists of 150 posters.
Petra Van Room, Owner of Barber, says: “The 180 campaign really reflects what we wanted to communicate with our concept.”
Executive Creative Director for 180 Amsterdam, Al Moseley, adds: “This is a campaign that says male grooming isn't just for Derek Zoolander, but for the ordinary man on the street. Its insight draws on the fact that inside every male, there is a hairy, unkempt, animal clawing to get out. And that's a beast that needs taming".
Executive Creative Director – Al Moseley
Creative Director – Galen Graham
Art Director – Victor Monclus
Copywriter – Will Lowe
Account Directors – Iona Ratcliffe & Stephen Corlett
Producers – Emma Pirie & Pamela Prior