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180 Amsterdam Curates Contemporary Art Exhib.



Explores science and human nature

180 Amsterdam Curates Contemporary Art Exhib.


180 Amsterdam’s OPEN is curating an exhibition featuring the work of four contemporary scientists-turned-artists. The Cow πexhibition is dedicated to highlight work created around the relationship between science and human nature.
The exhibition, features works that play on our expectations of the scientific world. The idea came about from a desire to discover how science – arguably the cornerstone of Western civilisation – works. It questions the fact that even though we are constantly surrounded by it, we often remain outsiders from the scientific world.
There are five exhibits, created by Masha Ru, Vincent Houtman, Olga Ganzha and Chris Meighan. They include real-time face-mapping technology; provocative photographs of a naked model in a laboratory examining her clothing under a microscope in a laboratory, exploring what our clothes are really made from; and a miniature model cow created from 500 gallons of milk – produced via a process that took 12 months to develop.
The exhibition opens on October 25th in OPEN, the space attached to 180 Amsterdam’s Herengracht offices, until the 2nd of November.
Alan Moseley, Executive Creative Director at 180 Amsterdam, said: “Since Leonardo de Vinci, science and art have been inextricably linked.  Both are constantly trying to push the boundaries to break new ground; both are about exploring new ideas and concepts; both move our lives forward to places we couldn't have imagined. This exhibition is a huge petri-dish of experimental thinking. And as Albert Einstein once said: ‘The most beautiful thing we can experience is the mysterious. It is the source of all true art and all science. So the unknown, the mysterious, is where art and science meet.’ This is what attracted us to the idea, and something we can take in our thinking for our clients.”
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180 Amsterdam, Mon, 22 Oct 2012 10:55:31 GMT