180 Amsterdam and ASICSs New Innovation Inspires Runners to Push Their Limits
The simple message with ASICS Flytefoam is 'Don't run, fly'
This week sees the launch of ASICS new Flytefoam campaign which celebrates a new innovation in ASICS shoes that uses organic fibres for better performance and gives runners the perfect combination of lightness and protection.
The global campaign created by 180 Amsterdam aims to inspire and educate every runner to get faster. The simple message with ASICS Flytefoam is 'Don't run, fly'.
With the combination of a technology partner, advertising, retail, events and mobile, the campaign is brought to life with an online film, print, ooh and digital advertising executions that showcase some of ASICS athletes including world record breaking sprinter Candace Hill from the US and German triathlete and IronMan World Champion Jan Frodeno in a dramatic demonstration of what speed can feel like and what it means to ‘fly'.
Across major European cities including London, runners will also be able to take part in FlytePath challenges, where long straights in urban running routes are turned into takeoff zones, reflecting the core campaign message.
The education comes in the ASICS Pace Academy and tech partner RunKeeper – where runners can experience a gameified curriculum where you can earn rewards for improving your speed. The Academy, which can be accessed within the RunKeeper mobile app, also features a web series of training films taught by ASICS athletes.
Al Moseley, President and Chief Creative Officer, 180 Amsterdam said “180 Amsterdam is obsessed with delivering ideas that help brands bring influence and utility to culture. This is a unique campaign that motivates, trains and inspires any runner to get faster. We expect to see a lot of personal bests in the weeks ahead.”view more - Creative
Audio Post Production: Wave Amsterdam
Sound Design: Randall MacDonald
Edit Company: Stitch London
Editor: Leo King
Post Production / VFX
2D Supervisor: Ricky Weissman
Colourist: George K
Post Production Company: MPC Amsterdam
Producer: Kayleigh Dugdale
Director: Jones & Tino
DOP: Mattias Rudh
Photographer : The Wade Brothers
Producer: Simon Eakhurst
Production Company: Stink London
Production Manager: Lucy Banks
Account Director: Jim O’Regan
Creative Director: Martin Terhart & Adam Noel
Business Affairs: Pamela Villaflores
Director of Communications Strategy: Pete Fishman
Director of Film Production: James Southward
Planner: Vincent Johnson
President: Al Moseley
Print Producer: Mike Winek
Head of Production: Bethany Papenbrock
Creatives: Lachlan Palmer-Hubbard & Chase Kimball
Categories: Shoes, Clothing and Fashion180 Amsterdam, Fri, 10 Mar 2017 10:26:07 GMT