Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

17 Brave Women Bare their Breasts on Facebook to Raise Awareness of Cancer



DDB Berlin and Pink Ribbon Germany takes on strict social media guidelines, urging women to 'Check it before it’s removed'

17 Brave Women Bare their Breasts on Facebook to Raise Awareness of Cancer

One in eight women will face a breast cancer diagnosis at some point in their life. An early detection can help save their lives. That is why all women from the age of 20 and above should regularly self-check their breasts. To make people aware of this, Pink Ribbon Germany is launching a social media campaign today, on International Women’s Day.


The campaign is based upon 17 brave women of all ages, who are baring their breasts in images shared on Facebook and Instagram. The supporting slogan, 'Check it before it's removed', encourages women to regularly check their breasts and identify any lumps – before breast cancer gets the chance to spread. The slogan also refers to the social media posts themselves, which users should check before they are removed for breaching social media nudity policies. 

"We are using the strict community guidelines of Facebook and Instagram to create something good. The further our posts are spreading and the more are being removed from social media, the stronger our message gets: Check your breasts. Now! The early detection of breast cancer is important for every woman," explains Lilli Langenheim, Art Director at the creative agency DDB Berlin responsible for the campaign.

All images posted on social media lead to the campaign page. On the page, users will find a video tutorial on how to check their breasts, as well as more information about breast cancer.

Christina Kempkes of Pink Ribbon Germany said: "Checking breasts can save lives. We show those images to raise awareness for breast cancer, but also in the hopes that this kind of content can be posted to social media to sensitise women about this subject."

Pink Ribbon Germany has gained support from many brave women throughout Germany, including some globally renowned celebrities. 


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People

Categories: Beauty & Health, Health care

DDB EMEA, Tue, 08 Mar 2016 10:40:25 GMT