Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

13cabs Latest Campaign by Thinkerbell Celebrates Its Drivers Food and Culture


Each episode sees author and TV cook Anne Gare take a 13cabs ride with a driver who has a unique and interesting story

13cabs Latest Campaign by Thinkerbell Celebrates Its Drivers Food and Culture

A new TV series featuring one of Australia's most loved female celebrity cooks, Anna Gare, and a team of real-life cabbies, hit the screens this week. The show, Anna Gare's Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs' diverse network of cab drivers - culminating in the creation of delicious dishes inspired by Australian drivers with diverse backgrounds from around the globe, as pasrt of a new campaign via Thinkerbell.

Running on the Nine Network every Saturday and repeated every Sunday on 9GEM, the ten-part series debuted with Anna teaming-up with Dhruv, a young 13cabs driver originally from Northern India, who has been a cab driver in Melbourne for the past 11 years.

Says Anna Gare, author and TV cookery star: "Working with the 13cabs drivers has been a fantastic experience.  The show uncovers traditional dishes from the 13cabs driver's homeland, while importantly delving into their personal experiences in transitioning their lives to Australia from countries all over the world like Pakistan, Afghanistan, France, Cambodia, Somalia, Lebanon and the Middle East just to name a few. I hope through watching the show others are inspired to have conversations with their cab drivers, whether it's about the driver's story, or their favourite traditional dishes."

Says Andrew Skelton, CEO, 13cabs: "The cab industry has done more for inclusivity and embracing new Australians of various culture for many years, providing a way for them to integrate into the workforce and community. We are so glad to support this series and help celebrate the diversity of the 13cabs drivers. They are the backbone of 13cabs and celebrating their various cultures via this show is an absolute honour."

Each episode sees Gare take a 13cabs ride with a driver who has a unique and interesting story. Anna gets to know her cab driver by discovering their background and delving into the common-ground topics of foods and eating experiences. Throughout their trips, the 13cabs drivers share their favourite recipes with Anna who then demonstrates to viewers how they can recreate the exciting dishes at home.

The show was developed by Anna Gare, Essential Media and Thinkerbell, in partnership with 13cabs.

See the website:

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Storytelling, People, Tabletop

Categories: Travel, Ride Sharing and Taxi Apps

Thinkerbell, Tue, 16 Oct 2018 02:16:14 GMT