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13CABS Appoints Thinkerbell as New Agency

Hires, Wins & Business 118 Add to collection

Foundation client for Australia’s newest creative agency startup

13CABS Appoints Thinkerbell as New Agency
Launching earlier last month, THINKERBELL has announced today that its foundation client is 13CABS, the consumer facing brand of Cabcharge, one of Australia's largest companies.

13CABS plays a significant role in Australia's transportation infrastructure, responsible for almost half of the taxis on our roads in Brisbane, Sydney and Melbourne.

Says Stuart Overell (pictured above left) - chief operating officer 13CABS: "I'm pleased to welcome the THINKERBELL team on board, we've got some fantastic stuff in the pipeline and we can't wait to help build this great brand together."

Says Jim Ingram (above, right), creative founder of THINKERBELL: "13CABS is a brilliant business. We've been brought in to help build the entire brand, from Driver recruitment right through to consumer facing coms. And as we understand more about the role 13CABS actually plays in the lives of regular Australians, the more we want people to realise that cabs are a part of the fabric of our community."

Says Liz Attia, head of marketing at 13CABS: "I've worked with Jim, Cuz and Adam for several years, and love the energy and behaviour change focus of THINKERBELL and their 'Measured Magic'".
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Campaign Brief, Mon, 03 Jul 2017 01:46:30 GMT