Launching earlier last month, THINKERBELL has
announced today that its foundation client is 13CABS, the consumer
facing brand of Cabcharge, one of Australia's largest companies.
plays a significant role in Australia's transportation infrastructure,
responsible for almost half of the taxis on our roads in Brisbane,
Sydney and Melbourne.
Says Stuart Overell (pictured above left) - chief operating officer
13CABS: "I'm pleased to welcome the THINKERBELL team on board, we've got
some fantastic stuff in the pipeline and we can't wait to help build
this great brand together."
Says Jim Ingram (above, right),
creative founder of THINKERBELL: "13CABS is a brilliant business. We've
been brought in to help build the entire brand, from Driver recruitment
right through to consumer facing coms. And as we understand more about
the role 13CABS actually plays in the lives of regular Australians, the
more we want people to realise that cabs are a part of the fabric of our
Says Liz Attia, head of marketing at 13CABS: "I've
worked with Jim, Cuz and Adam for several years, and love the energy and
behaviour change focus of THINKERBELL and their 'Measured Magic'".