Is there such a thing as European creative style? From the glitzy cheese of Eurovision to the louche charm of Serge Gainsbourg and the Scandi mash up of rustic simplicity and cutting edge technology, there’s a diversity of voices, styles and ideas. But one thing that unites the continent is that it’s the strongest when it comes to music video.
Countries like France have gained a reputation for producing super chic, super cool, super fun videos and in London, big name commercial directors like Dom & Nic and Ringan Ledwidge have been revisiting their pop promo roots and wowing fans. We’ve rounded up some of our favourites from the past few months that we think prove that when it comes to music vids, no one beats the Euro trash.
Massive Attack, Young Fathers - Voodoo In My Blood
Director: Ringan Ledwidge
Production Company: Rattling Stick
Steve Mason - Planet Sizes
Director: Anna Ginsburg
Animators: Anna Ginsburg, Loup Blaster, Toby Mortimer
OK Go - Upside Down & Inside Out
Director: Trish Sie, Damian Kulash
Production Company: A Bob Industries Production
Creative Agency: Tutkovbudkov
Stuck In The Sound - Miracle
Director: Jakarno
Production Company: Passion Paris
The Chemical Brothers - Wide Open ft. Beck
Director: Dominic Hawley & Nic Goffey
Production Company: Outsider
Zayn - Pillowtalk
Director: Bouha Kazmi
Production Company: Independent
Tame Impala - The Less I Know The Better
Director: CANADA
Production Company: CANADA
Camp Claude - Golden Prize
Director: Diane Sagnier
Production Company: QUAD
Vant - Fly-By Alien
Director: Youth Hymns
Production Company: Partizan
The Shoes ft. Dominic Lord - 1960s Horror
Director: Emile Sornin
Production Company: Division
New Order - Tutti Frutti
Director: Tom Haines
Production Company: BOLD
David Bowie - Lazarus
Director: Johan Renck
Production Company: Gisla & Renck