Erwin Penland recently partnered with Voya financial to increase brand awareness and help people think about retirement differently.

The agency set up an orange-aid stand, two crates of oranges, 20 gallons of juice and an 11-year-old named Savannah who happens to have a ton of retirement know-how.

The campaign film captures the real-life interactions with hidden cameras and proved that it’s never too early to start planning for retirement.