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“£1,000 Man” for Moneysupermarket.com

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Mother, Furlined and Cut+Run go Epic

“£1,000 Man” for Moneysupermarket.com

 

Cut+Run’s Graham Turner Is Epic For “£1,000 Man” for Moneysupermarket.com 
 
Ordinary chum Gary turns his life into an epic adventure with 1980’s flair in the new Moneysupermarket.com spot edited by Cut+Run’s Graham Turner for agency Mother. Directed with action-packed panache and retro hilarity by Furlined’s Speck/Gordon, the spot is a tour de force of awesomeness in the vein of Magnum P.I. and other montage-driven show opens. 
 
With Moneysupermarket.com Gary’s alter ego is the £1,000 Man, complete with his own theme song. The transformation comes with the savings rendered using Moneysupermarket.com, the UK site where users can compare insurance rates and more to save money on household bills. Viewers are treated to a montage of delights with Gary in the starring role: action man, lover, and occasional costume wearer. As noted in the spot’s conclusion: so money. 
 
Check it here: http://bit.ly/MoneyEpic
 
Agency: Mother
Producer: Tinia Kane
Creative Director: Tim McNaughton
Creatives: Craig Ainsley & Fernando Perottoni
Assistant Producer: Natasha Bloom
 
Production Company: Furlined
Director: Speck/Gordon
HOP: Merilee Newman
DP: Jess Hall
 
Editorial Company: Cut+Run
Editor: Graham Turner 
EP: Carr Schilling
HOP: Christie Price
US Managing Director: Michelle Burke
 
VFX: The Mill
Art Director: Chris Burkhalter 
Designer: Clarice Chin
Design Producer: Jessica Ambrose
VFX Artist: Glyn Tebbut
EP: Stephen Venning
 
Music: Mike Post
 
Sound Design/Mix: Sam Ashwell @750 MPH
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lbbonline.com, Tue, 24 Jul 2012 20:27:04 GMT