Wed, 21 Feb 2018 10:28:58 GMT
Effective communication is vital to every business, and an increasingly popular format is the corporate video. Advantages are myriad - brand awareness, stronger engagement levels, higher conversion rates - the list goes on.
It used to be a term that sent waves of boredom through crowds, but with the introduction of animation and motion graphics, corporate video is now anything but.
Take a look at this example we produced for ANZ. I mean, who needs the real Novak Djokovic when you can create a sliding, animated version?
The dangers of live action corporate video
Here's the deal...
Live action video can be awesome, but there are a lot of factors you need to nail 100% or risk coming out with a lemon.
You know the type of video we mean - the acting is painful, there’s little-to-no visual appeal, a complete lack of emotion, and an absence of personality.
Control and precision with animated corporate video
Now let’s turn our attention to the alternative…
Animation and motion graphics ensure you avoid terrible acting, blown-out budgets, poor lighting, scratchy sound and questionable sets that are often present in live action video.
You’ll need to make sure you tick the right boxes in terms of form and function, but the advantages of animated corporate video are many and varied.
Three examples of animated corporate video
Carben Creative: watch on our site here.
With this corporate video, Carben Creative wanted to communicate the essence of its brand - connecting humanity through inspired storytelling. To do this, it drew comparison with carbon, the building block of the universe to which everything else is connected.
2D animation was the perfect medium to illustrate this abstract yet pertinent concept. Key themes such as storytelling, DNA, and atoms are intertwined throughout and seamlessly connected, taking the viewer on a corporate video journey like no other.
Zenith Interiors: watch on our site here.
This corporate video for Zenith Interiors adopts a rather unique approach - it doesn't feature a voiceover. Instead, the layout design and typography treatments along with 3D rendered products take centre stage, demonstrating how one piece of furniture can flawlessly complement the next.
Zenith Interiors wanted to create a corporate video its sales team could show potential buyers. The end result informs with true-to-life depictions of the product range, but also creates excitement thanks to fast-paced editing and bold colour palette.
Child Wise: watch on our site here.
Any conversation around child abuse is going to be difficult to portray. So, how do you sensitively address the subject in a corporate video? With this effort, Child Wise contextualised child abuse with something more familiar and less threatening - 2D animation.
Aimed at primary school kids aged between five and 11, this corporate video engages children in the discussion without making them feel scared or ashamed. The style is playful yet realistic enough for viewers to understand the seriousness of the issue and how to approach it.
Corporate video advantages with animation
Corporate video can still be hugely effective and influential when using live action. However, animation and motion graphics bring additional advantages to the party, particularly with the level control and creativity they afford.
Want to benefit from the aforementioned corporate video advantages? Get in touch with Jumbla and let’s work together.
Genres: AnimationJumbla, Wed, 21 Feb 2018 10:28:58 GMT