Deirdre is the CEO of TBWA\Dublin. In a career that has spanned over two decades, Deirdre’s exceptional understanding of the communications process, coupled with her technology and data background, has seen her manage multi-award winning campaigns across most major categories and brands, including Jameson Irish Whiskey, SuperValu, BMW, Mini, McDonald's, Electric Ireland, Bank of Ireland, Sony, Audi, and the Health Service Executive to name but a few. As CEO, Deirdre provides font-line client counsel on her client’s critical marketing questions with an innovative and intuitive mix of executive talent and passion for result-driven solutions.
Prior to joining TBWA, Deirdre was a software developer and product architect. Her career detoured into the original dotcom bubble and financial services sector, through company IPOs and world-first product launches, in San Francisco and Boston, before settling back into advertising in Dublin. Deirdre also ran her own consultancy business and helped creatively solve digital integration issues which led her to work with TBWA.