Karl Waters is the Creative Partner at Folk Wunderman Thompson in Dublin, Ireland. Karl started out his career in publishing before making the switch to another type of writing, in advertising. Since then he has continued to take his inspiration from outside of the world advertising. Being a firm believer that at its best, advertising can be a force for good in the world and entertain the world, as much as any other industry can. Since taking up the reigns at his current agency, its experienced unprecedented creative success, being recognised in many of the major award shows globally, including Cannes Lions, Clio, D&AD and Eurobest. Karl has also been invited to sit on juries in some of the world’s biggest festivals, including One Show and Cannes Lions.