Shane is the Executive Creative Director of BBDO Dublin. Prior to that he was Creative Director at Rothco | Accenture Interactive, Creative Director of their sister agency Guns or Knives; and before that again, a senior writer in Rothco. Over the last 14 years Shane’s work has been recognised at the Cannes Lions, EPICAs, Eurobest, London International Awards, One Show, Kinsale Sharks, ICAD, ADFX, the Webbies to name a few. 

Over his career he has created campaigns for celebrated Irish and International brands including Guinness, Carlsberg, the National Lottery, Fáilte Ireland, The Road Safety Authority, Heineken, AIB, mytaxi, Aer Lingus, and many others. 

In his spare time Shane is an established screen writer and best-selling children’s author. He has written for shows on Irish and British TV and his second feature film was recently granted production funding by Screen Ireland with a view to shooting later this year. His first children’s book ‘How Will Santa Find Us?’ was published last year in support of homeless charity Focus Ireland.