David Rubin is the Chief Marketing Officer for The New York Times where he is responsible for enterprise-wide brand strategy, creative, and media, as well as audience definition, strategy and targets. David was previously senior vice president and head of audience and brand where he led the development of the award-winning advertising campaigns “The Truth Is Hard,” which premiered on the Oscars broadcast in February 2017, “The Truth has a Voice,” which premiered during the Golden Globes in January 2018, and the most recent “The Truth is Worth It” campaign, which won two Grand Prix awards at Cannes Lions in 2019 and was cited by The Drum as 2019's 2nd most awared creative ad in the world.
He is also responsible for all acquisition and performance marketing, helping to propel The Times’s digital consumer business, which recently reached 4.9 million subscribers, the largest digital pay model for journalism. David was named a 2019 “Brand Genius” by Ad Week and one of Business Insibder’s “25 Most Innovative CMOs in the World” in 2018.
He has marketed brands in multiple categories from consumer products to digital media and across a broad spectrum of consumer segments, and business types and sizes. Highlights include the launch of Axe body spray into the U.S. and the turnaround of Unilever USA’s hair care division. Prior to joining The Times in April 2016, David was at Pinterest where he led the community, marketing, brand and research teams and was charged with expanding the appeal of the Pinterest brand, particularly internationally.
He received a Master of Business Administration degree from Wharton in 1999 and a Bachelor of Arts in History from Yale in 1993.
He lives in New Jersey with his wife and two daughters.