Juan Carlos Ortiz is the first Latin American to become president of an advertising agency in the United States when he led Leo Burnett USA back in 2006. In 2008, Ortiz was invited to join DDB Worldwide as CEO of DDB Latina, where he was a pioneer in uniting all Latin markets around the world – USA, Latin America, and Spain. Ortiz’s unique vision of uniting culture instead of geography, inspired Latin creativity, passion, and work to become a global
creative reference. Under his leadership, DDB Latina has won more than 130 Lions and a Grand Prix in the last 4 years at the Cannes Festival and has been recognized as the most creative network of Ibero-America by El Ojo de Ibero-America and Crema Ranking by Adlatina in 2017 and 2019 and at Wave Festival in 2019.
In 2014, Ortiz took on the role of Creative Chairman of DDB Americas, with the purpose of fusing the creative teams of North America, Spain, and Latin America.
Ortiz won the first Gold Lion in Colombia’s history with the famous anti-drug campaign film “Dandruff”. He has collected several awards in advertising competitions all over the world and has been president of the jury at the Cannes Festival as well as at El Ojo de Iberoamérica, El Sol, and Wave among others. Ortiz was also a member of the Global Effie Awards.
As an inductee of the Hall of Achievement by the American Advertising Federation, the World Economic Forum at Davos recognized Ortiz as a Young Global Leader for his professional accomplishments, commitment to society, and potential to contribute towards shaping the world’s future.
Ortiz is the author of the trilogy of books: Shorts, Shorts and a 1/2 and ShortsX2, all of them written on his mobile phone at 30,000 feet above the ground during his business trips around the globe. Forbes magazine described Shorts
as the postmodern book.
In 2018, Ortiz led the strategy and creative campaign of the current President of Colombia, Ivan Duque.
Juan Carlos is also a columnist of El Espectador newspaper and Soho magazine, two of the most important publications in Colombia.