Born ‘84, Tahaab’s first word was "Astronaut". In ‘94, he watched a movie that changed his life: Forrest Gump. It taught him how to make an ordinary life, legendary. Just like Baby’s Day Out. In ‘97, he met Mr. Adolescence with a myriad of regrettable haircuts. Today, based in Dubai, he heads strategy, data, intelligence and creative effectiveness for FP7 McCann across the MENAT region, and he is part of the Strategy ExCo for McCann Worldgroup globally.
Possessing strategic leadership, integrated communications, creative strategy, and management experience spanning MEA and Asia, he specializes in Business and Data Analysis, Brand Strategy, Creative Strategy, Content Strategy and Digital Strategy, Cross-channel Integrated Solutions, Relationship Marketing and Customer Experience Management and has worked on brands across all categories.
He has won 490+ regional and global awards across Cannes, Effies, NYF, D&AD, Andys, Clios, Midas, Warc, Lynx, One Show, among others, including a record of 180+ Effies. He is the most awarded strategist in the MENAT region.
His strategic leadership has been integral to FP7 McCann, from MENAT, being ranked The World’s #1 Agency for Creative Effectiveness in the WARC Effective 100 rankings and The Most Effective Agency globally in 2016 in the Global Effie Index (a first for the region). He has also driven efforts that have won FP7 McCann the Effie Agency and Network of the Year, for 7 years consecutively, from 2013 to 2018. He is the first MENAT juror on the Global Effie and 4A’s Jay Chiat stages, and is the first winner from MENAT of a Global Effie. In 2019, he also led FP7 McCann to being the most awarded agency for strategy, globally.
As an industry thought-leader, he speaks on international (including Cannes Lions) and regional stages and also, acts as a creative mentor for young marketers, advertisers and start-ups on all things to do with creativity and marketing in the new-age. He is also an award-winning ad film director and song writer.
He loves playing with technologies and gaming, he enjoys learning from movies, and expresses himself through photography and poetry. He also runs his own sports-tech start-up and an NGO.