Shagorika is a multi-discipline brand strategist and business leader with 18+ years’ experience across categories, geographies and diverse consumers with a deep understanding of all aspects of marketing from business and brand strategy, customer journeys and communication.
As Head of Strategy for Grey MENA, she leads Grey’s efforts to deliver strategies that are at the intersection of cultural trends, consumer motivation and technology. She helps brands invigorate their business through maximizing the digital-first marketing ecosystem that directly impact purchase, brand reputation and loyalty.
Previously she has worked across marketing, agency and brand consulting roles globally. Shagorika has won awards at the Effies, Dubai Lynx, Goafest including most valuable brand ranking, best customer service on social media etc.
She was awarded ‘India’s most influential digital media professional’ and ‘Top 50 most influential strategy leaders APAC’. She’s also been a judge for Adfest, Creativepool, the MENA Effies and the Pakistan Effies previously.