Pia Chaudhuri

Executive Creative Director - BMF

Pia Chaudhuri
Pia is an award-winning, multidisciplinary CD with 17 years’ experience of working in specialist creative, experiential, digital, PR and social agencies. Pia has worked on everything from a mechanical musical instrument, played in real time by the weather for James Boag, to Australia’s first UGC documentary directed by acclaimed film director Gillian Armstrong for Commonwealth Bank, and even created an unofficial floaty race at the Commonwealth Games for Optus. During her time at BMF, she has been behind some of the agency’s best work, like a campaign to help victims of domestic violence during the pandemic, as well as been responsible for securing a number of recent new business wins, including the launch campaign for Sharesies Australia, a new democratised investment platform. Pia is very passionate about using creativity for good. She was the first ever creative, and one of 30 rising industry leaders, selected to receive a scholarship to the prestigious Marketing Academy Australia. And despite being an Art Director by trade, has written a novel and most recently, an award-winning screenplay.