Kay Hsu is the Global Lead and Director for Instagram at Facebook’s Creative Shop. She focuses on strategic, scaled storytelling and building a world class advertising experience on Instagram that people and creatives love. Hsu joined Facebook after more than decade at agencies like Iris, Huge and LBI where she drove strategic media plans to sell everything from soda to mobile phones to shoes. Inspired by ethnography, Hsu has always been drawn to learning why people do the things they do.
An award-winning advertiser with deep experience in creative, brand, communications and digital planning, Hsu's clients benefit from her passion for qualitative research and analysis. Her strategic mind has been tapped by brands like: TOMS, Sony, Diageo, Seamless.com, J&J and Nike. At LBi, she won a Jay Chiat for achievement for best new brand for the brand relaunch of Seamless.com, as well as a Webby for the Sony Xperia Creators Program, gaining industry-wide recognition.
Hsu started out in market research at MKTG, has a M.A. in marketing and communications from Cal State Fullerton and lives in New York with her giant husband, Tony. In her spare time, Hsu co-hosts a weekly podcast focused on her passion for memes, called The Meme Team.