There’s an app for everything — getting food, getting a ride, getting a date. An app for getting gas isn’t that exciting. We needed to turn Sunoco’s pay-at-the-pump app into something that was worth people’s attention. So we looked at Sunoco themselves. As the official fuel sponsor for NASCAR, they’re all about speed. It was clear, then, that The World’s Fastest Fill-Up was in order. We used the app to attempt a world record: most cars refueled in an hour by an individual. That individual was NASCAR fueler John Gianninoto. We set up at a gas station in Queens and raced to make history.

Even during a Nor’easter, the event was a success. We set the Guinness World Record, refueling 148 cars in one hour. App usage at the pump increased 70% the following week. The event was covered on NBC Sports and was broadcast over Facebook Live. Total impressions were 147.5MM. We used Sunoco’s app to do something that no other gas app had ever done. By setting a Guinness World Record, The World’s Fastest Fill-Up proved that this app is truly the fastest way to pay for gas.